SEM Manager

September 18, 2026

Hybrid

Middle

Madrid, Spain

Description

The company is a software vendor specializing in AI-powered solutions (CRM, ERP and management tools) with a fully digital business model, where paid advertising is a key growth driver. It is looking for a Digital Marketing Specialist with hands-on experience in Google Ads and Meta Ads, content creation and Canva. The role combines paid campaign management, creative production and data-driven reporting to improve lead generation. The position offers an indefinite contract, a hybrid work format and a fixed salary plus a variable component tied to results.

Responsibilities

Plan, create and manage Google Ads campaigns: Search, Display, Performance Max and YouTube
Manage Meta Ads campaigns on Facebook and Instagram
Analyze results and optimize investment, acquisition cost, cost per lead and conversion volume
Run tests of audiences, creatives, ad copy and landing pages
Scale campaigns based on results and business objectives
Plan and create content for social media, blog and web
Write copy for posts, ads and landing pages, adapting the message to each sector and audience
Design creatives in Canva for campaigns and organic content, such as images, carousels and simple audiovisual pieces
Adapt designs to the different formats of Facebook, Instagram and LinkedIn while keeping visual brand coherence
Organize the content calendar and coordinate its publication
Propose new acquisition and scaling strategies
Identify opportunities in new formats, campaigns and platforms
Coordinate with management to align marketing actions with products and business objectives
Propose content ideas to make the solutions and success stories known
Supervise the correct functioning of conversion, event and pixel measurement
Analyze conversion funnels and lead quality
Prepare periodic reports of results, learnings and improvement proposals
Use data to make decisions and optimize marketing actions

Requirements

At least 2 years of experience managing Paid Media campaigns
Proficiency in Google Ads and Meta Ads
Canva skills and experience designing content for social media and ads
Good copywriting ability and adapting messages to different audiences
Experience in lead generation and acquisition campaigns
Analytical, creative and results-oriented profile
Ability to work autonomously, in an organized way and in a team
SEO knowledge is valued
Handling of Google Analytics 4 and Google Tag Manager is valued
Experience creating and editing short videos for social media is valued
Experience in B2B marketing or in software and technology companies is valued

Conditions

Indefinite contract and stable position
Fixed salary plus an attractive variable component linked to results and objectives
Solid project with constant investment in digital advertising
Autonomy to propose ideas and execute improvements
Access to relevant budgets and different acquisition channels
Dynamic and growing environment with possibilities of professional development
23 days of vacation and hybrid work modality
All Friday afternoons off

Google AdsMeta AdsCanvaFacebook AdsInstagram Adssoftware / saas (crm, erp, ai)Google Analytics 4Google Tag ManagerSEO

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