Senior Digital Media Specialist

September 5, 2026

Hybrid

Senior

Warsaw, Poland

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

Senior Digital Media Specialist responsible for regional digital and social media strategy for BBC Studios brands across CEE & MENAT. The role leads a multi‑agency ecosystem, sets paid campaign direction and owns measurement frameworks. Work is based in Warsaw with three days per week in the office.

Responsibilities

Own the regional digital and social media strategy for BBC Studios brands, defining channel roles, content priorities and audience targets
Lead the multi‑agency ecosystem, setting scopes, briefing, quality control and KPI accountability
Set direction for paid campaigns across Meta, Google, YouTube, TikTok and programmatic, managing architecture, audience strategy and budget allocation
Develop and maintain the regional measurement framework, including tracking standards, GA4 integration and dashboard reporting
Turn data into decisions by testing creative, audience and format variations and recommending budget shifts
Direct development of video and static digital assets from briefing to final delivery, stepping in hands‑on when needed
Collaborate closely with editorial, brand marketing and communications teams to ensure brand coherence
Ensure consistent brand communication across the entire digital ecosystem

Requirements

Extensive years of experience in digital marketing, preferably within commercial media, entertainment or content‑driven industries
Proven experience independently managing and developing consumer‑brand social media channels
Background in agency environments or managing agencies with accountability for results
Demonstrated ability to deliver multi‑channel and multi‑market digital campaigns
Fluent English and Polish for business communication
Strong analytical skills for performance reporting and data‑driven decision making
Experience with paid campaign platforms such as Meta, Google, YouTube, TikTok and programmatic
Ability to collaborate with editorial, brand marketing and communications teams

Conditions

Hybrid work model with three days per week in the Warsaw office
Requirement to travel occasionally for agency coordination and stakeholder meetings

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