Senior Performance Marketing Specialist at Lexroom | hitIT
Senior Performance Marketing Specialist
September 18, 2026
Hybrid
Senior
Barcelona, Madrid, Spain
Important before applying
This job has conditions that may affect your decision to apply
Mandatory office attendance · 3 days per weekEnglish is required
Description
The company is scaling a legal AI platform already used by thousands of legal professionals across Europe and is hiring a senior performance marketing specialist for the Spanish market. The role owns paid acquisition end-to-end, from planning and launching campaigns on Google Ads, LinkedIn and Meta to reporting on CPC, CPL, CAC and ROAS. It combines hands-on campaign management, budget pacing, A/B testing and landing-page iteration with close collaboration across product marketing, sales and design. The position follows a hybrid schedule with three days a week at the Barcelona or Madrid HQ.
Responsibilities
Plan, launch, and manage paid campaigns across Google Ads, LinkedIn and Meta, owning briefs, copy and creatives end-to-end
Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results
Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards and support attribution modelling across the funnel
Work with design and content teams to develop and iterate on landing pages, lead magnets and marketing assets, ensuring ad-to-page message consistency
Test new channels such as TikTok and programmatic and new audience segments, set up new campaigns and localise activities in ES markets
Collaborate with PMM, sales and the performance lead to keep campaigns aligned with product launches and lead quality goals
Requirements
3-5 years of experience in performance marketing, paid media, or growth marketing, agency or in-house
Hands-on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta)
Solid grasp of core metrics such as CPC, CPL, CAC and ROAS
Data-driven mindset with strong attention to detail and ability to manage multiple campaigns simultaneously
Familiarity with marketing automation and CRM tools such as HubSpot or Salesforce
Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs)
Experience in B2B SaaS, legal tech, or across Southern European markets
Proactive and autonomous way of working in a fast-paced startup environment
Full professional proficiency in English and Spanish, with Catalan, Italian or German as a strong plus
Conditions
Hybrid work splitting time between home and the Barcelona or Madrid HQ three days a week, with flexibility
Health insurance with comprehensive coverage
Meal vouchers as daily support for lunch breaks
Performance bonuses tied directly to measurable results
Team retreats and off-sites for connection and collaboration
Equity package aligning growth with the company's long-term success
Annual salary range of €35,000–€50,000
Google AdsLinkedInMetaZapierClaude CodeMCPsCPCCPLCACROASlegal ai / legal techHubSpotSalesforceTikTok
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