Senior UX Copywriter

September 8, 2026

Office

Senior

Amsterdam

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is requiredPortfolio required

Description

Senior UX Copywriter role within adidas Consumer Experience team in Amsterdam. Responsible for crafting copy that connects with consumers across digital ecosystem including native apps, web, CRM and cross-touchpoint experiences. Combines deep Content Design expertise with broader Experience Design capability and effective use of AI to turn complex problems into simple experiences.

Responsibilities

Integrate consumer-centric view for writing and voice across digital ecosystem
Own UX writing across end-to-end consumer journeys from discovery to iteration
Define clear, trustworthy and motivating UX copy for complex consumer journeys
Use qualitative and quantitative research, experimentation, analytics to validate content decisions
Partner with localization and market teams to ensure copy is scalable across global markets
Create experience concepts backed by data from UX Research or A/B testing
Deliver microcopy for functional interaction, orientation and hierarchy in wireframes and interface designs
Shape brand voice across user journeys and document these in copy guidelines
Shape journeys, information architecture, flows and interactions — not only copy
Design scalable content systems: prompts, patterns, guardrails and quality standards

Requirements

Deep expertise in Content Design / UX Writing
8+ years of commercial experience as a UX copywriter
Strong capability in information architecture and end-to-end journey design
Working capability in interaction design, wireframing and prototyping
Advanced practical use of AI including prompts, model behaviour and evaluation
Confident using research, experimentation and behavioural data
University degree in Communications or equivalent
Fluent English both verbally and written
Strong portfolio demonstrating attention to detail, problem-solving skills and editorial eye
Experience in digital and/or eCommerce environment with Designers, Developers, Product Owners
Comfortable working with enterprise-level platforms and technologies in agile/SCRUM mode

Conditions

Full-time contract in Amsterdam
Collaborate with global cross-functional teams including Design, Research, Engineering and Analytics
Work in agile/SCRUM mode

AIUX WritingPrototypingretailAmsterdam

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