Sr. Product Marketing Manager

4 ноября 2026 г.

Удалённо

Senior

Romania, Portugal, Spain, Poland

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Английский обязателен

Описание

A senior individual contributor role owning product positioning, messaging and go-to-market strategy for a document productivity SaaS product. The manager leads launches, customer and competitive research, sales enablement and adoption programs, and partners with Product on roadmap decisions. The role focuses on turning complex product capabilities, including AI features, into clear customer value backed by market data.

Обязанности

Develop and continuously refine positioning, messaging and value propositions across key customer segments and use cases
Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives
Ensure our positioning is differentiated, evidence-based and consistently reflected across the customer journey
Own the product marketing strategy for major launches, new capabilities and strategic initiatives from early planning through adoption
Define target audiences, use cases, value propositions, competitive differentiation, launch plans and success measures
Partner with Product early in the development process so customer and market insight informs what we build
Build a strong understanding of customers, prospects, competitors and the broader document productivity market
Conduct customer research, win/loss analysis, competitive analysis and market segmentation to identify opportunities
Turn customer insight and market data into recommendations leaders can act on
Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion
Identify gaps between product capability and customer understanding and develop strategies to close them
Use data to evaluate whether positioning, launches and campaigns are changing customer behavior and contributing to business outcomes
Create sales narratives, competitive intelligence, battlecards, customer stories, presentations and other enablement materials
Partner directly with Sales to understand objections, competitive pressure and customer needs
Represent the voice of the market in product discussions
Partner with Product leaders to evaluate market opportunities, customer problems, competitive dynamics and potential areas of investment
Help the organization answer who a product is for, what problem it solves and why customers choose us

Требования

6+ years of experience in consumer and b2b product marketing, preferably within software, productivity tools, document technology or a related technology category
Demonstrated ownership of product positioning, messaging and go-to-market strategy
Experience bringing new products or major capabilities to market
Strong understanding of SaaS customer journeys, including acquisition, activation, conversion, retention and expansion
Experience partnering closely with Product, Sales, Growth and other cross-functional teams
Strong customer research, market analysis and competitive intelligence capabilities
Ability to turn complex technology into simple, compelling customer value
Strong commercial judgment and comfort using data to make decisions
Excellent written and verbal communication skills in English
Ability to operate independently in a distributed, international organization

Условия

Flexible working environment with remote, hybrid or office options across global hubs
You can work from offices in the United States, Poland, Romania or Ukraine, or remotely from many countries
Competitive compensation with a performance-based bonus system and stock options
Professional growth through courses, conferences, learning resources and internal mobility
Comprehensive health coverage, wellness programmes and quarterly company-wide Mental Health Days
Family-friendly culture with flexibility for parents, a kids club, family days and a pet-friendly approach
Support for charitable initiatives with matched employee donations
Open communication including transparent dialogue and company-wide Q&A sessions with the CEO

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Sr. Product Marketing Manager

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