Product Marketing Manager

4 ноября 2026 г.

Гибрид

Senior

Paris, France

Indeed

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Английский обязателен
уровень C2

Описание

An AI-powered employee experience platform serving more than 10,000 organizations is hiring a Product Marketing Manager to strengthen its leadership in the Employee Experience market. The role spans positioning and messaging, product launches, go-to-market strategy, sales enablement and analyst relations across three product areas. The hire will translate market insights, competitive intelligence and customer needs into compelling narratives and go-to-market initiatives.

Обязанности

Develop a deep understanding of products, functionality, customer applications and addressed challenges
Stay informed about product strategy, roadmap developments and upcoming innovations for customers
Define and refine product positioning, value propositions and messaging for different audiences and industries
Translate product capabilities into clear compelling narratives that differentiate the offering in the market
Validate and refine product messaging through customer feedback, sales conversations and win/loss insights
Develop engaging product and roadmap presentations communicating product vision and customer value
Translate technical features and roadmap developments into clear benefit-driven stories for stakeholders
Support roadmap webinars, landing pages, marketing campaigns and customer presentations
Drive product launches and feature announcements with messaging, content and supporting assets
Own release notes and supporting product documentation for relevant audiences
Develop go-to-market initiatives supporting adoption, pipeline generation, expansion and retention
Equip Sales, Pre-Sales and Customer Success teams with pitch decks and objection-handling guides
Build value-based messaging, business cases and ROI frameworks for commercial impact
Collaborate with Marketing to translate product insights into effective campaigns and initiatives
Evaluate enablement materials through field feedback, adoption and practical commercial impact
Monitor the Employee Experience market to identify emerging trends and evolving customer needs
Analyse competitor positioning and product developments into actionable recommendations
Develop competitive battlecards and displacement strategies for Sales and Customer Success teams
Contribute to the analyst relations programme including vendor briefings, questionnaires and RFI responses
Gather supporting evidence, customer references and proof points with Product and Customer Success teams
Support visibility and recognition in industry evaluations including Gartner, Forrester and G2

Требования

4+ years of experience in product marketing, consulting, a research or analyst firm, or in-house strategy function
Strong analytical and structured problem-solving skills translating market and customer insights into clear recommendations
Experience producing and presenting research, analysis or strategic recommendations to senior stakeholders
Strong written and verbal communication skills with the ability to simplify complex topics and build compelling narratives
Confidence presenting to executive audiences, supported by strong PowerPoint and Excel skills
Ability to translate complex market topics into clear, actionable messaging for commercial teams
English proficiency at a minimum C2 level, with confidence presenting to executive audiences in English
Experience using modern AI tools such as ChatGPT, Claude, Gemini, Copilot to support research, analysis and content development

Условия

Hybrid work model with 3 days in-office and 2 days remote
Structured onboarding, internal workshops and year-round learning opportunities
Internal mobility and career progression are encouraged
Annual leave package including 8 to 12 RTT days per year and a holiday bonus under the Syntec agreement
Edenred meal vouchers of €8 per day with 50% employer contribution and Leeto platform access
Laptop, headset, monitor and remote-work accessories provided based on your needs
50% public transport coverage and Alan health insurance

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