Advertising Monetisation Manager

October 14, 2026

Remote

Middle

Lisbon

Indeed

Description

The Advertising Monetisation Manager defines, optimises and scales advertising revenue strategies across a portfolio of mobile games. The role combines strategic contribution with hands-on execution across ad operations, analytics and cross-functional collaboration. The manager works with Product, Game Design, User Acquisition, BI, Ad Tech and external partners to maximise revenue while protecting player experience.

Responsibilities

Manage and implement ad monetisation strategies across multiple titles, ad networks and demand partners
Support and contribute to ad monetisation strategy for assigned games, aligning with overall studio and portfolio goals
Design and optimise in-game ad placements, formats and user segmentation strategies to improve ARPDAU, eCPM, fill rate and overall LTV
Develop and maintain ad operations processes, including mediation setups, waterfalls and network integrations
Conduct performance analysis across key KPIs, identifying opportunities and supporting continuous improvement
Run hypothesis-driven A/B tests in collaboration with Product and BI teams; analyse results, scale winners and iterate
Collaborate cross-functionally with Product, Game Design, Engineering, BI, QA and UA teams to deliver monetisation improvements
Build and maintain relationships with ad network partners and account managers to maximise performance
Support Ad Tech and Data requirements, including SDK integrations, tracking, dashboards and automation
Monitor and manage ad creative quality across networks — reviewing served ads, handling player-reported ad issues, and using network-side blocking tools to maintain a high-quality user experience
Contribute to documenting and sharing best practices and insights across teams

Requirements

2–3 years or equivalent experience in advertising monetisation, ad operations, or revenue-related roles, ideally within mobile gaming or digital products
Good understanding of the ad tech ecosystem, including ad networks, mediation platforms, waterfalls and basic programmatic concepts
Strong analytical skills with the ability to interpret data and support data-driven decisions
Exposure to A/B testing and working with product and data teams to support optimisation efforts
Good cross-functional collaboration and communication skills
Organised with the ability to manage multiple tasks in a fast-paced environment
Attention to detail and a proactive problem-solving mindset
Interest in mobile games and understanding of free-to-play models is a plus
Hands-on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) to speed up daily tasks — automating reports, summarizing data, drafting documents, prototyping scripts or queries, or supporting ad creative and quality review is a plus

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