B2B Marketing Lead

September 27, 2026

Office

Lead

Cyprus

May rule you out

Office-only work

Worth knowing

English is required

Description

Spotware Systems is looking for a Senior B2B Marketing Lead to own the marketing strategy and go-to-market execution for the cTrader business direction. The role sits at the intersection of product marketing, demand generation and brand building, turning market insight and commercial priorities into clear positioning, integrated campaigns and measurable pipeline contribution. The marketer is expected to own the business direction end to end, from identifying opportunities to aligning stakeholders and delivering results. Spotware is an AI-first company, and the role requires applying its connected AI tools and workflows to research, planning, production, personalisation and measurement.

Responsibilities

Own the B2B marketing strategy and go-to-market roadmap for cTrader across brokers, prop firms, fintech companies and relevant partners
Define target audiences through ICP definition, segmentation, buyer journeys, competitive context and prioritisation of markets
Develop positioning, messaging architecture and proof points that make cTrader differentiated for each key audience
Build integrated marketing plans spanning product launches, demand generation, content, partner activity, events, webinars, paid media and lifecycle communications
Drive marketing contribution to qualified demand and pipeline in close partnership with Sales and the wider Marketing team
Align Product, Sales, Partnerships, Customer Success and Support around shared priorities, campaigns and feedback loops
Own the cTrader marketing budget: planning, allocation, spend control and performance tracking across priorities and channels
Build an AI-first marketing operating model applying AI workflows across research, planning, production, personalisation and measurement
Translate commercial priorities into focused quarterly marketing initiatives
Work with Product, Sales, Partnerships, Customer Success and Support to understand market needs, customer objections, product priorities and growth opportunities
Define and evolve audience-specific messaging, campaign angles, offers and calls to action
Lead go-to-market plans for product launches, key features, new segments and strategic market initiatives
Plan and orchestrate integrated campaigns across content, email, paid media, webinars, partner campaigns, events, landing pages and nurture
Brief and coordinate internal specialists and external partners across content, design, performance, CRM and campaign operations
Create or oversee B2B content and sales enablement assets such as product narratives, case studies, presentations, landing pages and customer proof points
Build and optimise marketing funnels for key audiences and accounts from awareness and education to conversion and reactivation
Partner with Sales to improve lead quality, campaign follow-up and the connection between marketing activity and deal progression
Use customer, market and campaign data to assess performance, identify bottlenecks and recommend clear next actions
Turn successful initiatives into repeatable playbooks and scalable processes

Requirements

5+ years of experience in B2B marketing, product marketing, integrated marketing, growth marketing or revenue marketing
Proven experience owning marketing strategy and go-to-market execution for a B2B product, business unit or product line
Strong understanding of B2B positioning, ICPs, segmentation, buyer journeys, messaging and commercial storytelling
Experience planning and running multi-channel campaigns while choosing the right channels instead of applying a fixed playbook
Ability to combine strategic thinking with hands-on execution and strong ownership
Experience working cross-functionally with Product, Sales, Partnerships, Customer Success, Support, content, design and performance teams
Strong written and verbal communication skills with the ability to turn complex products into clear, persuasive narratives
Commercial and analytical mindset able to connect marketing activity with demand quality, pipeline and business outcomes
Confidence working with CRM, marketing automation and campaign reporting; deep technical administration is not required
Fluent English and the ability to work independently in a fast-moving environment
AI-native mindset and genuine enthusiasm for Claude or ChatGPT as a daily power user for research, planning, writing, analysis and improving marketing workflows

Conditions

Private medical insurance
Relocation support if applicable, including an entry permit, relocation bonus, flight tickets and airport pickup
Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking and healthcare
Fair remuneration based on experience, skills and level of responsibility
Welcome Baby Bonus and Baby Box to celebrate the arrival of a child
Birthday voucher
Partial compensation for sports activities and wellness initiatives
Greek language classes

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