Brand Manager

October 8, 2026

Hybrid

Senior

Warszawa

Indeed

Worth knowing

English is required

Description

Mattel is hiring a Brand Manager for Action Figures, Plush & Imaginext to act as local category owner across Poland and selected CEE markets. The role translates global and EMEA commercial marketing priorities into local business, marketing and commercial plans, driving revenue, market share and brand growth. It covers category strategy, product and portfolio management, campaign execution, retail and shopper marketing, business forecasting and stakeholder management, serving as the key link between regional strategy and local execution.

Responsibilities

Execute EMEA category priorities and global brand strategies across Poland and selected CEE markets
Develop local commercial marketing plans aligned with EMEA growth objectives and market realities
Translate franchise priorities, launch calendars and campaign moments into clear, locally relevant action plans
Maintain alignment between category objectives, product priorities, marketing plans and commercial goals
Consolidate local market intelligence and provide actionable recommendations to EMEA leadership
Identify growth opportunities, competitive threats, demand risks and market-specific requirements early
Provide local market input on product relevance, assortment requirements, launch timing, pricing realities and consumer needs
Partner with EMEA Marketing Activation team to support portfolio decisions and local line plan refinement
Identify assortment gaps and recommend actions to maximise category performance
Participate in forecasting, business reviews and line planning processes
Ensure product launch readiness and escalate major risks relating to product, timing, price, approvals or execution
Develop and execute annual marketing and activation plans for Action Figures, Plush and Imaginext
Lead the local implementation of EMEA campaigns and key franchise activations
Adapt global content and assets to local consumer, cultural, linguistic, media, legal and regulatory requirements
Define local launch plans, campaign phasing, media needs, asset requirements and execution priorities
Manage agencies and external partners to deliver high-quality work on time, on budget and in line with brand guidelines
Track campaign performance, capture learnings and recommend optimisation actions
Partner with Sales and Omnichannel Retail Marketing to create compelling, retailer-ready brand and category stories
Develop customer presentations, launch narratives, category arguments and sell-in materials
Support customer meetings, toy fairs, previews, summits, top-to-top meetings and local market events
Capture retailer and customer feedback and feed it into local, EMEA and global planning
Translate brand priorities into effective shopper and retailer execution with Omnichannel Retail Marketing
Support displays, merchandising programmes, digital retail content, shopper campaigns, retail media and e-commerce programmes
Ensure that assets and toolkits are ready for local execution and monitor retail readiness risks
Provide early local input on consumer trends, pricing sensitivity, launch feasibility, competitive dynamics and demand risks
Lead or coordinate local communications, content adaptation and launch execution where required
Support local PR partnerships and creator-led programmes where local execution is required
Ensure local activations meet legal, regulatory and cultural requirements
Monitor category performance, POS, sell-through, market share, inventory and forecast trends
Provide clear business commentary on brand, category, consumer, market and competitive drivers
Participate in monthly business reviews, forecasting cycles and planning discussions
Identify risks, upside opportunities and execution gaps, and recommend corrective actions
Build strong relationships across local, regional and global teams
Act as the day-to-day category contact for local licensors
Document key decisions, owners, actions and timing after important meetings
Escalate approval delays, partnership issues, asset gaps or commercial risks early

Requirements

Bachelor's degree in Marketing, Business Administration or a related field
Relevant experience in Brand Management, Category Marketing, Commercial Marketing or a related function
Experience managing international brands and working in a matrixed organisation
Strong commercial understanding and knowledge of retail dynamics
Experience working across multiple countries or markets is preferred
Experience with licensed brands, entertainment properties or consumer products is an advantage
Fluent English and Polish are required; additional CEE languages are an advantage
Strategic thinking and strong commercial acumen
Consumer and customer focus
Brand-building capability with executional excellence
Analytical thinking and comfort using business performance data
Project management, prioritisation and follow-through
Strong stakeholder management and influencing skills
Clear written, verbal and presentation communication
Agility and adaptability in a fast-moving environment
Ability to simplify complex information into clear plans, actions, owners and timing
Attention to detail, particularly for assets, approvals, guidelines and launch readiness

Conditions

Hybrid working set-up
Participation in Mattel Incentive Plan with the target of 7.5% of base salary
20 or 26 vacation days plus 2 Mattel Days company days off
Reimbursement of public transportation ticket subject to company policy maximum
Multisport Plus Card at a reduced price
Employee assistance program with Modern Health, Headspace and Maven
Health and dental insurance through Medicover
Life and disability insurance
Employee Pension Plans savings program
Toy discount and Christmas gift
Family benefits: 24 weeks fully paid for 1st caregiver or 12 weeks for co-parent, return to work program and family care leave

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