Content Lead

Two products are launching at once: NovaShield, a privacy app with VPN, tracker blocking and password vault targeting a dual-platform iOS and Android launch around CES 2027, and a travel eSIM service sold direct. The Content Lead owns everything written across both launches — deciding what gets written and why, grounded in search data and cohort behaviour. The role is hands-on, moving from individual contributor toward leading briefs, a freelance bench and a page-level measurement framework tied to revenue, activation and retention.