Content & Media Manager

October 13, 2026

Office

Middle

Sesto San Giovanni

Indeed

May rule you out

Office-only work

Worth knowing

English is required

Description

Content & Media Manager role coordinating Media, Content and Creator activities for the company's brands, including integrated communication campaigns delivered with internal brand teams and media and creative agencies. The position also leads Content Operations of FreddyConnect and Secondary Production processes, ensuring efficient content distribution and campaign delivery across channels. It supports brand and portfolio performance reporting, Media budget monitoring, Digital Innovation Test & Learn and compliance with creative, legal and privacy standards.

Responsibilities

Coordinate end-to-end the management of Digital and Social Media plans, from briefing and asset preparation to approvals, campaign launch, optimization cycles and post-campaign reporting, with internal stakeholders and agencies
Implement media channel activations such as organic social, websites and email marketing within media strategies, aligning them with brand growth objectives and synergy with other media, trade and experiential channels
Support first-party data based digital activations operationally, following execution through to analysis and post-campaign reporting together with the media agency
Ensure all Media and Content activities are fully compliant with current regulations, privacy guidelines, company standards and applicable WFA principles
Monitor monthly Media budget performance, collaborating with the Finance team and media agency on shopping cards and purchase orders, keeping budget forecasts (ROFO) constantly updated
Coordinate execution of Creator & Influencer Marketing campaigns, supporting creator selection, briefing definition, content approval, campaign integration, go-live and results reporting
Collaborate with internal stakeholders and agencies to keep Creator & Influencer Marketing campaigns aligned with integrated planning and creative content optimized for each platform's specifications
Contribute to Digital Innovation and Test & Learn activities by monitoring industry and consumer trends and supporting identification, testing and adoption of new digital touchpoints
Ensure effective collaboration with internal teams and media agencies to deliver campaigns within the defined timeline and scope and to measure results against objectives, acting as the day-to-day operational point of reference for Media and Content campaign delivery
Coordinate campaign reporting against defined KPIs, using available data and agency reports to identify and capture key insights and learnings to apply to future campaigns
Ensure all content and digital assets comply with creative standards, legal and privacy requirements and platform specifications, guiding Digital & Social Creative Excellence activities including CreativeX compliance, asset quality and platform creative best practices
Guide Content Operations and Secondary Production activities (FreddyConnect), coordinating briefings, asset adaptation, approvals, delivery and deployment between brands, agencies and platforms
Support Media Operations (FreddyConnect) by coordinating campaign workflows, planning inputs, approvals, operational follow-up and related reporting

Requirements

Degree in Marketing, Media and Communication, Business or a related field
Professional experience in Marketing or Communication contexts, participating in development and managing implementation of campaigns, content or integrated activations, coordinating internal and external stakeholders
Experience managing key workflows of integrated communication campaigns, from briefing and asset development through activation, optimization, reporting and codification of learnings
Familiarity with core media, trade and experiential communication touchpoints and with the processes needed to develop, adapt, approve and distribute content and assets consistently across channels, formats and activation contexts
Experience managing and coordinating the processes and stakeholders needed to develop, adapt, approve and distribute creative content optimized for different channels and placements
Excellent Project Management skills, coordinating activities, stakeholders and external partners using tools such as Excel and PowerPoint to turn data and results into effective reports and presentations; familiarity with Google Analytics, Power BI or equivalent tools is a plus
Excellent knowledge of English and ability to work effectively with cross-functional teams, agencies and stakeholders in an international setting

Conditions

Permanent open-ended contract
CCNL Industria Alimentare collective agreement
Annual gross salary from 48,100 EUR
Growth paths, training, welfare programs and flexible work opportunities

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