Corporate Communications & Brand Lead (m/w/d)

October 1, 2026

Hybrid

Lead

Berlin

Worth knowing

English is required
B2 level
Crypto or web3 project

Description

PIABO PR, a Berlin-based full-service communications agency for the digital economy, is hiring a Corporate Communications & Brand Lead. The role owns external corporate communications, personal branding and thought leadership, turning positioning into relevant stories and formats for media, clients and future employees. It combines strategic thinking with hands-on execution across LinkedIn, the website, media and stages, working largely independently with direct access to the management.

Gender markers in the title: (m/w/d)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Mmale

Wfemale

Ddiverse

Responsibilities

Derive priorities, narratives, key messages and a sustainable topic plan from the goals of the company and its management
Develop the personal brand of the founder and CEO while positioning the agency as an independent brand and competent communications partner
Shape thought leadership topics across communications, reputation, storyteyelling, personal branding, GEO/AI visibility, venture capital and innovation communications
Translate topics and perspectives into LinkedIn content, interviews, guest articles, podcasts, panels, keynotes and speaker formats
Develop the editorial strategy for LinkedIn and the website, plan regular content and own positioning, content and briefings for the website
Build media relations by identifying relevant media and debates, maintaining contacts, pitching fitting stories and handling media inquiries and press interviews
Make products, experts and consulting services understandable and relevant, advancing the in-content brand positioning
Coordinate sensitive topics and relevant publications, providing targeted support as needed
Evaluate impact by connecting signals from positioning, website, LinkedIn, media and speaker opportunities as well as lead generation to set the next priorities

Requirements

Substantial experience in corporate communications, business communications, strategic PR or a comparable environment
Experience in personal branding or B2B PR is particularly valuable
Understanding of media logic, multipliers and relevant channels to make the brand visible in debates
Ability to grasp complex content quickly and turn it into clear messages for different target groups
Secure written German at least at C1 level and English at least at B2 level
Track record in creating editorial content for LinkedIn, websites, guest articles or interviews, with quality and impact assessment
Independent work style: setting a sensible frame from open briefings and turning topics into concrete next steps
Confident communication with management, internal stakeholders, media and external partners, aligning different perspectives
Comparable experience from agency, brand, journalism, thought leadership or B2B communication
Plus: experience with personal branding, executive communications or thought leadership
Plus: experience in technology, digital, innovation or venture capital communication
Plus: contacts with tech, business or industry media, event organizers and other multipliers
Plus: experience with website positioning, LinkedIn strategies, guest posts, podcasts, panels or speaker communication
Plus: work samples or links showing complex topics presented clearly and target-audience-appropriate

Conditions

Work location Berlin with hybrid model, flexible working options and mobile work
Up to three months per year of remote work within Europe
Working hours of 32 to 40 per week with flexible working time
Permanent unlimited employment contract
Direct access to CEO and COO, regular company events and virtual team formats
Modern Apple equipment, freely selectable iPhone and the possibility to equip your home office
Mental health offers with mindfulness trainings and stress tools, plus Urban Sports Club
JobRad, healthy snacks and drinks, company pension scheme, employee discounts and referral bonus

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