Customer Insights Analyst

The Customer Insights Analyst turns customer and marketing data into insights and concrete actions within Digital Marketing & Loyalty. The role analyses customer behaviour, retention, repeat purchases and campaign effectiveness across the group's retail banners in the Netherlands and Belgium using cohort, lifecycle, RFM and Customer Lifetime Value analyses. Insights are translated into segmentations, experiments and recommendations that CRM, Marketing Automation, E-commerce, Data & Analytics and BI teams can apply directly.