Digital Acquisition Marketing Manager (F/H)

A French media group's revenue and digitalization division is looking for a Digital Acquisition Marketing Manager to drive new subscriber acquisition. The role builds and rolls out the digital acquisition plan, runs campaigns across paid and owned channels and keeps customer acquisition cost (CAC) under control in line with targets set by the market and strategy team. It also covers the customer life plan, the end-to-end digital journey with its tools and automations, and regular performance reporting on CAC, conversion and bounce rates and audiences.