Digital Content Manager

October 1, 2026

Hybrid

Middle

Berlin

Worth knowing

English is required

Description

The role shapes the digital presence of the company's largest dermo-cosmetics brand across all digital touchpoints. The manager develops and activates digital content along the customer journey for the German and Austrian markets. Responsibilities span influencer selection, agency steering, channel-specific content for web, social, CRM and paid media, plus performance analysis and reporting.

Responsibilities

Plan, execute and optimize digital content and activation measures to grow brand awareness, engagement and revenue
Adapt international campaigns, assets and content guidelines for the German and Austrian markets
Identify, select and manage suitable influencers, content creators and opinion leaders matching brand, audience and campaign goals
Develop channel-specific content for websites, social media, CRM/email marketing, paid media and digital trade partners
Steer agencies and coordinate all content processes from briefing to approval
Analyze target audiences, content performance, market and competitor developments
Create reports and derive concrete optimization measures
Work closely with Brand Activation Manager, Digital Strategy, E-Commerce and headquarter in France

Requirements

Completed degree in marketing, communications, media or a comparable qualification
Several years of experience in digital marketing, content management or digital brand activation
Experience in planning, producing and localizing digital content
Very good understanding of digital channels, platforms and customer journeys
Experience collaborating with agencies and external partners
Analytical mindset combined with creativity and storytelling skills
Structured, independent and solution-oriented working style
Very good German and English language skills

Conditions

Continuous development through targeted coaching and training measures
A stable, innovative and secure industry
Attractive benefits such as employee shop, Jobrad and pension provision beyond a 15% allowance
High-quality work equipment with height-adjustable desks in an open-space office
Two days of mobile work per week if desired
A good start into the company including a dedicated contact supporting you throughout onboarding
An open, collegial company culture in which engagement and initiative are lived
A positive error culture where everyone benefits from lessons learned together

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