Digital Growth & Analytics Marketing Sr. Director

October 12, 2026

Remote

Senior

Warsaw, Poland

Description

Senior transformational leadership role leading the end-to-end Digital Growth transformation agenda globally, reporting to the Global CMO. It integrates three critical growth engines — Data Analytics & Measurement, Digital Marketing & Media Execution, and Loyalty & Subscription — into one connected operating model. The role builds a world-class digital growth capability across HQ, DTC and Markets, connecting data, media, consumer engagement and commercial execution into one growth system.

Responsibilities

Define and lead the global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities
Integrate Data Analytics & Measurement, Digital Marketing and Loyalty/Subscription into a connected growth engine spanning Marketing, DTC and Markets
Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution
Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization, advanced measurement and martech capabilities
Establish measurement and decision frameworks linking consumer, media and commercial investments to business outcomes (CLTV, CAC, ROAS, retention, penetration)
Translate consumer and performance insights into Category, Media and MarCom decisions and support market-level prioritization and execution
Lead governance of major digital investments and business cases, including technology and capability CAPEX decisions where relevant
Drive global operating rhythms and performance management across markets while balancing standardization with local flexibility
Build advanced organizational capability in AI, automation, digital growth, experimentation and performance optimization
Act as senior advisor and partner to HQ and market leadership teams on digital growth priorities and transformation roadmap

Requirements

MBA or equivalent Master's degree in Business, Analytics, Engineering, Digital or related field - preferred
Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics
15–20 years of leadership experience in digital-first, data-led, eCommerce or consumer technology environments
Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions
Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component
Experience in subscription, recurring-revenue, DTC or eCommerce-first business models strongly preferred
Strong executive presence with demonstrated ability to influence senior business and functional leaders
Ideal profile: Digital-native leader from ~$0.5–1B B2C eCommerce-first environment with strong data analytics and digital marketing capabilities and global transformation experience

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