Digital Marketing Director

October 8, 2026

Hybrid

Head

Madrid, Málaga

Description

Grupo IskayPet, a leading pet care group in Spain and Portugal (Tiendanimal, Kiwoko, Kivet, Clinicanimal), is hiring a Digital Marketing Director for its Marketing & Customer department based in Madrid or Málaga. The hire will define and execute the digital customer acquisition, sales growth and brand building strategy, leading specialized teams and reporting directly to the CMO. The role sits in the company's key marketing and business decision-making forums, working across Brand, CRM, Ecommerce, Technology and Data & Analytics.

Responsibilities

Define and execute the global Digital Marketing strategy aligned with business and brand objectives
Lead the Paid Media, SEO & GEO and Social Media & Influencers teams
Identify customer acquisition, retention and growth opportunities
Support the digital investment strategy with focus on both performance and branding
Drive advanced measurement, attribution and incrementality models and continuous investment optimization
Define strategic SEO and GEO priorities together with the SEO lead to boost organic visibility
Coordinate initiatives with Marketing, Ecommerce and Technology teams
Drive Social Media and Influencer Marketing strategies focused on notoriety, engagement and growth
Identify trends, opportunities and reputational risks in the digital environment
Lead and develop multidisciplinary teams fostering collaboration, innovation and results orientation
Establish goals, priorities and development plans for the team
Promote a data-driven culture for decision making and digital business optimization
Lead the adoption of new technologies and artificial intelligence applied to marketing

Requirements

More than 8-10 years of experience in Digital Marketing, especially in Performance Marketing and Paid Media
Experience leading teams, managing budgets and defining customer acquisition and growth strategies
Solid knowledge in Paid Media, SEO, digital analytics, attribution and measurement
Experience in high-volume ecommerce and complex environments
Strategic vision, results orientation, analytical ability and cross-functional leadership
Valuable experience in retail, omnichannel, offline conversion measurement and internationalization

Conditions

Flexible entry and exit hours with a hybrid model (50% remote work) and intensive schedule on Fridays and in July and August
Pet-friendly environment: you can bring your pet to the office
Flexible compensation (restaurant tickets, childcare and transport), health insurance for you and your family and psychological support service
Continuous training and tailored professional development
Erasmus program with temporary or indefinite transfer to Málaga, Madrid or Porto offices

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