Digital Marketing Expert

October 9, 2026

Hybrid

Senior

Rotterdam

Indeed

Worth knowing

English is required

Description

A data-driven digital marketing role in the international transport sector, building a strong marketing approach across Europe. The expert connects strategy, data and creativity across digital channels and platforms to increase visibility, improve customer journeys and convert leads into loyal customers. The role combines strategic vision with hands-on execution and continuous optimization, covering CRM data, marketing automation, SEO, campaigns and CRO.

Responsibilities

Build and refine a digital marketing strategy and create a flexible framework that moves with the company's transformation
Set up and manage Microsoft Dynamics 365 Customer Insights, structure data, resolve technical issues and strengthen the basis for data-driven marketing
Translate the marketing strategy into streamlined customer experiences across different European markets, building flows for acquisition, engagement and retention
Build dashboards and reports in Piwik Pro and use smart tag configurations to track every step in the digital funnel
Analyze keywords for EU markets and develop GEO strategies so the brand is visible in AI-driven search environments like ChatGPT and Gemini
Improve the website experience through A/B tests and experiments, optimize lead funnels and increase conversion
Launch digital campaigns with agencies and colleagues via Google Ads and LinkedIn to strengthen brand awareness and demand generation
Plan and coordinate social media content and use real-time data to improve performance

Requirements

At least 5-7 years of experience in digital marketing, preferably in an international B2B environment
Strong expertise in CRO, SEO/GEO and performance marketing
Experience with marketing automation systems, MS Customer Insights is a plus
Knowledge of web analytics and tag management tools such as Piwik Pro and Google Analytics
Experience with CMS systems
Combines strategic insight with creativity and turns data into clear marketing actions
Works independently, but is strong in collaboration with teams and agencies
Speaks and writes Dutch and English well

Conditions

Market-conforming salary with an extensive benefits package: phone and plan, sickness or hospitalization insurance, pension savings, holiday allowance, end-of-year premium, bike lease, net expense allowance and at least 36 holiday days
Hybrid working from home and a modern office in Rotterdam with the newest tools
Certified employer with sports activities, clubs, events, family days and a wellbeing program
Training, coaching and ample growth and development opportunities

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