Digital Marketing Manager

October 2, 2026

Hybrid

Senior

London, UK

Worth knowing

Mandatory office attendance
3 days per week
English is required

Description

A UK accountancy and advisory business is hiring a Digital Marketing Manager to own the digital marketing workstream within its wider marketing strategy. The role manages day-to-day delivery and continuous improvement of the website, social media, digital content, marketing automation, lead management and performance reporting. This is a delivery-focused role with clear ownership of digital channels and processes, working closely with the Director of Marketing & Communications, campaign leads, the digital team and external suppliers.

Responsibilities

Manage execution of the digital marketing workstream, translating agreed priorities into clear delivery plans
Maintain a coordinated digital marketing calendar aligned with campaigns, business milestones and events
Coordinate delivery across web, social media, email and other digital channels
Monitor channel performance and recommend practical improvements to the Director of Marketing & Communications
Manage ongoing website improvement in partnership with the web development partner
Coordinate website content, functionality and technical enhancements for a high-quality front end
Manage practical SEO improvement including keyword-led content planning, metadata, page structure and internal linking
Use analytics, testing and user insight to improve website experience and conversion
Implement the new brand identity consistently across the website and other digital touchpoints
Manage the social media approach and publishing calendar within the wider marketing plan
Provide guidance, content support and channel insight to improve partner activity quality
Monitor social performance and use insight to refine the approach
Own the social and web content approach supporting growth initiatives with Marketing Managers
Turn campaign plans into coordinated digital journeys across web, social media and email
Coordinate publishing schedules, content requirements, calls to action and digital promotion
Build SEO into campaign and content briefs around relevant client search intent
Ensure content is accurate, on-brand, audience-focused and delivered to agreed timescales
Use and self-create AI-enabled digital marketing methods to improve content quality and insight
Apply AI to research, drafting, optimisation, reporting and workflow efficiency
Keep abreast of relevant AI developments and recommend improvements to tools and processes
Operate and continuously improve the HubSpot marketing platform for automation and inbound leads
Maintain HubSpot segmentation, workflows, templates, data standards and reporting
Support effective integration between HubSpot and the CRM platform with the Digital team
Identify and resolve operational issues, escalating platform, data or integration decisions where required
Build and send customer experience surveys, collating feedback and providing partners with clear insight
Oversee the lead management process from website enquiry through to activation by the right team
Maintain processes for lead capture, initial qualification, routing, follow-up and status tracking
Monitor response times, progression and conversion, addressing gaps in follow-up with stakeholders
Provide clear reporting and insight on inbound lead performance
Build and maintain a KPI dashboard showing impact and return on investment of digital initiatives
Report on website, social, email, campaign and lead performance using agreed measures
Provide insight on what is working and where activity should be adjusted
Support the Director of Marketing & Communications with evidence for prioritisation and investment decisions
Manage day-to-day relationships with digital agencies, suppliers and freelancers
Own special and strategic projects within agreed brief, scope, budget and governance framework
Work collaboratively across Marketing, Digital, Business Development and the wider business

Requirements

Proven experience as a digital marketing manager with hands-on delivery across multiple channels
Experience building, managing and improving websites including practical SEO, content performance, user experience and conversion
Coordination with specialist agencies or developers on website delivery
Strong working knowledge of social media, digital content and campaign delivery
Practical experience of HubSpot or a comparable marketing automation platform including workflows, segmentation, email and reporting
Confident and proven use of AI tools and building agents to improve marketing quality and productivity
Ability to interpret performance data, build clear reporting and make evidence-based recommendations
Experience managing external agencies or technology partners
Strong stakeholder management and coaching skills for working with senior client-facing professionals
Highly organised, able to coordinate multiple priorities and maintain an integrated delivery calendar
Experience in professional services, financial services or another expertise-led environment (desirable)
Knowledge of CRM integration, digital lead management and marketing attribution (desirable)
Familiarity with Generative Engine Optimisation and emerging LLM discoverability approaches (desirable)
Experience supporting implementation of a new or refreshed brand identity (desirable)
Experience using Power BI or another dashboard and visualisation tool (desirable)

Conditions

Hybrid working in London with a minimum of 3 days in the office
Monday to Friday, 35 hour week
Private Medical Insurance including mental health cover, hospital treatment and 24/7 GP access
Health Cash Plans covering dental, optical and physiotherapy costs plus Employee Assistance Programme
Pension scheme with tax-efficient retirement savings
Group Life Assurance providing financial protection for loved ones
Cashback and savings portal with discounts across high-street and online retailers
Cycle to Work Scheme to spread the cost of a new bike tax-free
Electric Vehicle Scheme with roadside support and servicing
Free Mortgage Advice for the home-buying journey
Season Ticket Loan to support travel expenses
Enhanced Family Leave with generous family-related policies
Holiday entitlement which increases with promotion
Clear development pathways and progression frameworks
Professional qualifications support including study time and funding
Internal mentoring, coaching and buddying schemes
Leadership development programmes for career growth
Regular check-ins and performance conversations driven by your goals
Three-stage recruitment process: Teams call, first interview and final interview at the London office

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