Digital Marketing Manager

October 14, 2026

Hybrid

Senior

London

Worth knowing

Mandatory office attendance
3 days per week

Description

A newly created role with a growing UK technology services business, focused on building and owning the demand generation function for managed security and cloud services. The hire takes ownership of the strategy end to end, running ABM campaigns, LinkedIn activity and HubSpot Marketing Hub together with the SDR team and senior leadership. Success is measured on qualified pipeline and commercial outcomes rather than marketing activity alone.

Responsibilities

Build and own the quarterly demand generation strategy aligned with pipeline and revenue targets
Develop and run account-based marketing campaigns targeting enterprise organisations across multiple sectors
Own LinkedIn as a key demand generation channel including paid campaigns, Sales Navigator targeting and thought leadership
Use AI tools to research target accounts, create and personalise content and support campaign delivery at scale
Work closely with the SDR team on target account lists, intent signals and outreach sequences
Take ownership of HubSpot Marketing Hub including workflows, lead scoring, lifecycle stages and attribution
Track campaign performance against MQLs, SQLs, opportunities and marketing-sourced pipeline
Manage an external performance marketing agency covering paid search, SEO, AI-search optimisation and conversion
Support webinars, roundtables and co-marketing campaigns with technology partners

Requirements

5+ years of experience in B2B demand generation, growth or performance marketing
Ideally experience within IT services, SaaS, cybersecurity, cloud or a related technology environment
Demonstrable track record of generating qualified pipeline and influencing revenue through marketing campaigns
Strong hands-on experience with HubSpot Marketing Hub, including workflows, lead scoring and attribution
Proven experience running LinkedIn advertising and ABM campaigns
Practical experience using AI tools such as ChatGPT, Claude, Clay or HubSpot AI for research and content creation
Strong written communication skills with the ability to explain technical subjects to senior decision-makers
Comfortable working closely with sales teams and managing external agencies
Experience marketing into regulated or data-sensitive industries such as financial services, healthcare or legal
Understanding of cybersecurity and compliance topics such as ISO 27001, DORA, NIS2 or Cyber Essentials

Conditions

Permanent full-time position based in Brentford, London
Hybrid working with three days per week in the office
25 days of holiday plus bank holidays
Pension included in the package
Training and certification budget provided
Paid AI and marketing tool subscriptions

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