Digital Marketing Manager

October 9, 2026

Office

Middle

London

May rule you out

Office-only work

Description

Digital Marketing Manager for a London-based Italian food and hospitality brand spanning restaurants, bars, delicatessens and an online shop. The role owns the digital plan, paid social, SEO, CRM and site-level marketing, reporting directly to the Marketing Director. Success is measured through covers, online bookings, ROAS, cost per booking and local search visibility across all sites.

Responsibilities

Own the digital plan for driving covers across restaurants, bars, and delicatessens
Own the paid social strategy, budget, and tracking (Meta, TikTok, LinkedIn)
Plan, run, and optimise Google Ads for bookings and private dining enquiries
Keep online presence on third parties such as Google Business Profile and TripAdvisor fresh and up to date
Own CRM: guest segmentation and automated journeys as well as campaigns, ensuring data remains GDPR compliant
Manage website content, running regular updates and managing booking widgets
Run on-page and off-page SEO
Manage guest WiFi: keep it running, check data capture and quality, and run campaigns
Manage wider third-party platforms including Deliveroo, Toggle, EatClub
Work with the Marketing Director to implement a smart digital loyalty offering
Build the site level marketing calendar and keep it up to date, ensuring key calendar moments are observed
Work with GMs and Head Chefs, as well as ops teams, being the go-to contact for sites and between departments
Roll out campaigns and POS at site level
Build strong working relationships with other departments, ensuring marketing results are reported succinctly across the business
Own GA4, GTM, Meta pixel and conversion APIs, to ensure closed loop tracking
Report monthly on bookings and ROAS providing learnings and recommendations
Turn SevenRooms guest satisfaction surveys and review data into insight

Requirements

3+ years in digital marketing, ideally in restaurants, hospitality, or food and drink
Experience with an email/CRM platform (Airship a plus) and GDPR basics
Comfortable with a website CMS, SEO, and Google Business Profile
Hands-on with Meta Ads Manager, Google Ads, GA4, and Tag Manager
Confident building relationships with operational teams and chefs
Commercially minded and organised: can run many channels and support several sites in a small team
E-commerce experience with Shopify, or a clear interest in growing it
Experience with restaurant booking and guest platforms such as SevenRooms and OpenTable
Multi-site marketing experience

Conditions

Salary of £40k plus discretionary bonus scheme
28 days of annual leave, increasing with service
Staff discount, redeemable across all sites
Staff meals provided during working hours
Staff parties and team events
Work from our London restaurants

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