Digital Marketing Manager (m/w/d)

October 2, 2026

Office

Senior

Berlin

May rule you out

Another language required
German
Office-only work

Worth knowing

English is required

Description

An experienced Digital Marketing Manager is sought for the Berlin-Britz location of a family-owned car dealership with around 160 employees and several brands. The role covers technical, content and visual development of the Shopware-based website, autonomous management of Google and Meta performance campaigns, tracking and web analytics, SEO/SEA, CRM and customer retention measures. You will work in a small marketing team of three people with direct access to management and implement measures yourself.

Gender markers in the title: (m/w/d)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Mmale

Wfemale

Ddiverse

Responsibilities

Further develop our Shopware-based website technically, content-wise and visually, implementing changes yourself
Optimize user guidance, landing pages and digital touchpoints to generate more qualified leads for sales and service
Plan and manage Google Ads and Meta campaigns independently, continuously optimizing by performance, cost and results
Use tracking and web analytics to measure the impact of digital activities and derive concrete optimizations
Develop digital activities for reaching and retaining existing customers, for example email marketing, CRM campaigns or marketing automation
Develop new digital approaches for customer acquisition and evaluate which channels, tools and measures make sense for the company
Manage digital vehicle marketing via the website and relevant online marketplaces, deciding with sales and management which vehicles to list
Within defined campaign budgets, develop the most economical solution, use budgets efficiently and make results traceable
Improve our visibility on Google and other relevant platforms and further develop SEO and SEA activities
Monitor new tools, technologies and trends in digital marketing and assess which are useful for the company
Ensure a modern, professional and consistent brand appearance together with your colleague in the marketing team
Work closely with our locations, departments, manufacturers and external service providers when needed
Consider special requirements of automotive advertising, such as consumption figures and price, financing and leasing advertising

Requirements

Several years of professional experience in digital, online or performance marketing
Practical experience with Shopware or a comparable CMS or shop system
Good HTML skills and the ability to implement website changes yourself
Very good practical knowledge of Google Ads and Meta Ads campaign planning and optimization
Good understanding of tracking, web analytics and performance metrics
Knowledge of SEO and SEA
Technical understanding and enjoyment of driving digital solutions forward yourself
A good sense of design, user guidance and a modern digital brand presence
Experience with social media and digital advertising formats
An independent, structured and responsible way of working
Economic thinking and ability to evaluate marketing measures by cost, benefit and measurable results
Very good German language skills
Experience in car sales or the automotive industry is an advantage
Experience with vehicle marketplaces and digital vehicle marketing is an advantage
Knowledge of CSS and JavaScript is an advantage
Experience with Google Business Profiles is an advantage
Knowledge of email marketing, CRM or marketing automation is an advantage
Experience with graphic or image editing software is an advantage
Knowledge of special advertising and competition law requirements in car sales is an advantage

Conditions

A diverse role with a large scope for design and genuine responsibility
Direct exchange with management and short decision-making paths
Opportunity to develop and implement digital topics independently
A small marketing team with clear task distribution and close collaboration
Plenty of room to test new tools, technologies and marketing approaches
An established employer with long-term perspective
High job security in a family-run company with around 160 employees
Opportunity to shape marketing measures economically and propose sensible investments
Training opportunities and room for professional and personal development
Employee discounts in branches and workshops
A friendly, collegial working environment at the Berlin-Britz location

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