Digital Marketing Manager (m/w/d)

October 2, 2026

Office

Senior

Berlin

May rule you out

Another language required
German
Office-only work

Worth knowing

English is required

Description

An experienced digital marketing manager is sought for a family-owned car dealership in Berlin with around 160 employees and several locations. The role covers the technical and content development of the Shopware-based website, independent management of Google and Meta campaigns, tracking and web analytics, SEO and SEA, CRM, email marketing and digital vehicle marketing. The position offers a large scope for shaping ideas, direct access to management and the opportunity to implement measures independently. The company emphasizes someone who understands digital marketing holistically, thinks commercially and develops new approaches for customer acquisition and retention.

Gender markers in the title: (m/w/d)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Mmale

Wfemale

Ddiverse

Responsibilities

Further develop the Shopware-based website technically, content-wise and visually, implementing changes yourself
Optimize user guidance, landing pages and digital touchpoints to generate more qualified leads for sales and service
Plan and manage Google Ads and Meta campaigns independently, continuously optimizing by performance, costs and results
Use tracking and web analytics to measure the impact of digital measures and derive concrete optimizations
Develop independent digital measures to reach and retain existing customers, such as email marketing, CRM-based campaigns or marketing automation
Develop new digital approaches for customer acquisition and evaluate which channels, tools and measures make sense for the company
Manage digital vehicle marketing via the website and relevant online marketplaces, deciding jointly with sales and management which vehicles to list
Develop the most economically sensible solution within defined budgets, use budgets efficiently and make the impact of measures transparent
Improve visibility on Google and other relevant platforms and further develop SEO and SEA activities
Monitor new tools, technologies and developments in digital marketing and assess which are worth using
Ensure a modern, professional and consistent brand appearance together with a colleague, with graphic support available in the marketing team
Work closely with locations, specialist departments, manufacturers and external service providers when needed
Consider the special requirements of advertising in car trading, such as consumption figures as well as price, financing and leasing advertising

Requirements

Several years of professional experience in digital, online or performance marketing
Practical experience with Shopware or a comparable CMS or shop system
Good HTML skills and the ability to implement website changes yourself
Very good practical knowledge of Google Ads and Meta Ads, with the ability to plan, implement and optimize campaigns independently
Good understanding of tracking, web analytics and performance metrics
Knowledge of SEO and SEA
Technical understanding and enjoyment of driving digital solutions forward yourself
A good sense of design, user guidance and a modern digital brand appearance
Experience with social media and digital advertising formats
An independent, structured and responsible way of working
Economic thinking and the ability to evaluate marketing measures by cost, benefit and measurable results
Very good German language skills
Experience in car trading or the automotive industry is an advantage
Experience with vehicle marketplaces and digital vehicle marketing is an advantage
Knowledge of CSS and JavaScript is an advantage
Experience with Google Business Profiles is an advantage
Knowledge of email marketing, CRM or marketing automation is an advantage
Experience with graphic or image editing programs is an advantage
Knowledge of the specific advertising and competition law requirements in car trading is an advantage

Conditions

A versatile position with a large scope for shaping and genuine personal responsibility
Direct exchange with management and short decision paths
The opportunity to develop digital topics independently and implement them yourself
A small marketing team with clear task distribution and close collaboration
Plenty of room to test new tools, technologies and marketing approaches and integrate them meaningfully
An established employer with long-term perspective
The opportunity to shape marketing measures economically and actively propose sensible investments
Continuing education opportunities and room for professional and personal development
Employee discounts in our branches and workshops
A friendly, collegial working environment at the Berlin-Britz location

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