Digital Marketing Manager

October 12, 2026

Remote

Head

Hertfordshire, England, UK

Description

Digital marketing role at a skincare technology company selling treatment systems into salons, spas and clinics. The job owns digital campaigns end to end — website, SEO, paid social, Google Ads, email automation and content — while managing the marketing budget against commercial targets. It offers strategic ownership across an international commercial team, supporting product launches, exhibitions and webinars in a regulated, technical sector

Responsibilities

Own digital campaigns end to end across website, search, email, social and paid advertising
Set and manage the digital marketing budget against agreed commercial targets
Run SEO from the ground up: keyword research, on-page work, technical fixes, content planning
Build and launch paid social and Google Ads campaigns, then optimise against real performance data
Plan and write content across web copy, email, case studies, brochures and social
Manage email marketing and automation, segmenting audiences across customers, clinics, practitioners and distributors
Support product launches, exhibitions and webinars with Sales, Operations, Quality and Regulatory teams
Manage external agencies covering paid social and website development
Report on performance regularly: leads, traffic, conversion, ROI and next steps

Requirements

Delivered digital campaigns that moved commercial numbers, not just engagement metrics
Comfortable using Google Analytics and briefing a designer
Writes well under pressure across multiple content formats
Understands SEO and paid media as two halves of one job
Experience in a regulated or technical sector: medical aesthetics, healthcare, beauty or technology
Sharp commercial instinct matters more than the sector on your CV

Conditions

Strategic ownership of the digital function's shape and direction
Work across an international commercial team
Exposure to product launches, events and a technical innovation-led environment

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