Digital Marketing Specialist

October 8, 2026

Remote

Senior

Vic, Spain

Worth knowing

English is required

Description

A manufacturer and distributor of beauty sector products is hiring a Digital Marketing Specialist to reinforce its Marketing team. The role plays a key part in defining, tracking and optimizing the company's digital marketing strategy, working transversally with internal teams and external partners. The focus is on performance marketing, paid media campaigns, budget management and data-driven decision making.

Responsibilities

Supervise and analyze the performance of agencies, platforms and digital partners
Manage and track Paid Media campaigns on Meta Ads, Google Ads, TikTok Ads and other digital channels
Manage digital marketing budgets with constant tracking of investment and its profitability
Analyze performance KPIs such as ROAS, CPA, CPC, CTR, conversions and other relevant indicators
Design and optimize acquisition, conversion and retargeting strategies
Identify trends, new channels and digital growth opportunities
Coordinate the brand's digital communications calendar
Participate in the coordination of product launches with Product, Design, Social Media and Trade Marketing teams
Manage and coordinate campaigns with influencers, content creators and UGC
Prepare results reporting, campaign analysis and continuous improvement proposals
Bring a business-oriented vision to optimize investments and improve the performance of digital actions

Requirements

Minimum 5 years of experience in Digital Marketing, Performance Marketing or similar positions
University education in Marketing, Communication, Business Administration, Advertising or similar
Experience managing digital campaigns and marketing budgets
Strong analytical skills and experience interpreting return on investment and campaigns
Knowledge of platforms such as Meta Ads, Google Ads and TikTok Ads
High level of English
Autonomous, proactive, organized and results-driven profile
Especially valued: experience, knowledge or interest in the beauty, cosmetics or personal care sector

Conditions

Incorporation into a consolidated and growing company within the sector
Senior position with autonomy, responsibility and direct impact on marketing decisions
Dynamic environment focused on innovation, brand and growth
Stable project with professional development opportunities

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