Digital Marketing Specialist

October 14, 2026

Office

Senior

Uxbridge

Indeed

May rule you out

Office-only work

Worth knowing

English is required

Description

The company is hiring a Digital Marketing Specialist to drive digital customer touchpoints end-to-end. The role covers website strategy and UI/UX optimization, CRM lead-generation workflows, email marketing automation, and bridging digital initiatives with local sales performance. The specialist coordinates cross-border teams across the UK, the Netherlands, and China HQ, executing projects independently with minimal agency support.

Responsibilities

Formulate and execute local web strategy aligned with UK market objectives
Oversee UI/UX design, landing pages, and content updates including copy and localized assets
Coordinate with developer and product teams in China HQ and European hub in Netherlands
Manage day-to-day website health, performance optimization, and rapid bug fixing and debugging
Monitor web analytics, SEO performance, site speed, and user journey flow to boost on-page conversion rates
Define and implement CRM lead-generation mechanisms such as test drives, dealer inquiries, and brochure downloads
Lead technical project management for lead pipeline integration between the website, dealer management systems, and central CRM
Develop targeted email marketing strategies for customer onboarding, launch activations, and lead nurture workflows
Handle hands-on campaign execution: template building, audience segmentation, A/B testing, and deliverability tracking
Serve as the digital bridge between Marketing and Sales teams for lead qualification and smooth hand-offs

Requirements

5+ years of digital marketing experience, ideally within a top-tier technology company, automotive OEM, or leading digital agency
Prior digital or creative agency experience is strongly preferred
Independent execution of projects from strategy to roll-out with minimal agency reliance
Proficient with CMS platforms, modern web dev workflows, web analytics (GA4/GTM), CRM lead architecture, and marketing automation tools
Excellent interpersonal and stakeholder management skills across multicultural teams (UK / Europe / China HQ)
Fluent English (professional working proficiency); Mandarin Chinese proficiency is an advantage

Conditions

Performance and experience based competitive remuneration, pension plan
25 holidays plus option to purchase 5 extra holidays
Commuting allowance

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