Digital Marketing Specialist

October 12, 2026

Hybrid

Middle

London

Indeed

Description

The company is hiring an experienced, hands-on Digital Marketing Specialist to manage online advertising, improve the website and generate more quality enquiries and bookings. The role takes ownership of Google Ads, SEO and website management with a focus on measurable results for a plumbing and heating business. It is primarily home-based with occasional in-person attendance and is offered as either full-time employment or a freelance arrangement.

Responsibilities

Create, manage and optimise Google Ads campaigns for plumbing and heating services
Manage advertising budgets, keywords, bidding, ad copy and targeting to generate relevant local enquiries
Track phone calls, website enquiries and bookings to identify which campaigns deliver results
Improve Google rankings through SEO, including service pages, location pages and technical improvements
Manage the Google Business Profile and improve local search visibility
Update and maintain the website, including content, images, enquiry forms and landing pages
Improve the website experience to convert more visitors into customers
Report clearly on advertising spend, lead quality, cost per enquiry and bookings
Recommend additional advertising opportunities that can deliver value

Requirements

Proven experience managing Google Ads campaigns with measurable results
Strong practical knowledge of SEO and local lead generation
Confidence managing websites using WordPress or similar platforms
Experience with Google Analytics 4, Google Tag Manager and Google Search Console
Ability to set up and check conversion tracking for calls and online enquiries
Strong writing skills for adverts and website content
A proactive, organised approach and the ability to work independently
Clear communication and accountability for results
Experience marketing plumbing, heating, trades or other local service businesses would be an advantage

Conditions

A hybrid role, primarily working from home
The option of full-time employment or a freelance arrangement
Ownership of digital marketing and the opportunity to make a visible impact on the business
Performance bonuses on top of the monthly pay
Flexible schedule
Casual dress
Free on-site parking

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