Digital Marketing Specialist

September 27, 2026

Hybrid

Middle

Berlin, Germany

May rule you out

Another language required
German · C1 level

Worth knowing

English is required
B2 level

Description

A Berlin-based employer is hiring a Digital Marketing Specialist focused on SEO, lead generation and AI-assisted marketing. The role covers analysing user behaviour, building end-to-end SEO strategies, creating conversion-oriented content and reporting on key metrics. The position requires more than two years of experience in website optimisation and lead generation, technical understanding of websites and tracking, and strong German (C1) plus English (B2).

Responsibilities

Analyse user behaviour and continuously optimise online lead generation
Develop and implement SEO strategies, from on-page and off-page work to content and technical optimisations
Create and optimise content with a focus on SEO and conversion
Confidently use AI tools to optimise tasks and processes
Work on several projects at the same time
Monitor key metrics, create reports and derive concrete actions from them

Requirements

Proven experience in performance and growth marketing, including confident use of KPI tracking and data analysis
More than 2 years of professional experience in website optimisation, SEO, GEO, lead generation and conversion optimisation
Basic technical understanding of website structure, tracking and tools
Ability to quickly get up to speed with new projects and target audiences
Experience with AI-supported solutions
Independent, structured way of working and a hands-on mentality
Very good German (C1) and English (B2) language skills

Conditions

Attractive salary, flexible working hours and four days of on-site presence
Above-average subsidy to the company pension scheme
Company supplementary health insurance
Employee discounts
Informal 'you' culture at all levels
High creative freedom, an appreciative working atmosphere and an open corporate culture
Attractive development opportunities in a modern, future-oriented company
Internal training opportunities via the in-house academy
Health management and sports offers
Team and company events

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