The Digital Officer reports to the Global Digital Manager and develops the group's digital performance through paid acquisition, digital channel optimization and CRM customer base engagement. The role covers CRM campaigns, paid media on Google Ads and Meta Ads, web acquisition strategy and conversion, analytics, and other cross-functional digital projects across the group's restaurants and hotels.
Gender markers in the title: (F/H)
In accordance with European anti-discrimination legislation, this job is open to all candidates
Ffemale
Hmale
Responsibilities
Participate in the group's digital strategy for acquisition, retention and customer loyalty
Design and execute CRM campaigns across email, push, SMS, social and Google ads
Segment and create audiences in line with the marketing strategy
Animate the customer base throughout its lifecycle with automated journeys and one-off campaigns
Analyze campaign performance and drive continuous improvement
Manage campaigns on Google Ads and Meta Ads across all group restaurants
Continuously optimize ROI
Test and optimize audiences, formats and messages
Manage and monitor media budgets
Run technology watch to propose campaigns on new channels such as AI engines
Own the group's web acquisition strategy
Deliver UX/UI optimizations
Manage digital content and its regular updates with communications teams
Track analytics via Google Analytics and Search Console and own overall site performance
Contribute to cross-functional projects within the digital department
Track main KPIs: ROI and customer acquisition cost, website conversion rate, CRM campaign performance
Collaborate with Global Digital Manager, communication team, media and web agencies and operational directions
Requirements
Expertise in digital acquisition and performance marketing
Good command of CRM tools
Knowledge of WordPress or other CMS
Strong analytical skills
Results and business oriented mindset
Professional-level English proficiency
Interest in new technologies and new digital communication channels