Funnel Conversion (Cro) Lead

October 12, 2026

Remote

Lead

Berlin

Indeed

Worth knowing

Includes weekend work

Description

The employer is building a full-stack AI doctor serving over 200k patients per month. The Funnel Conversion (CRO) Lead is DRI for end-to-end website CVR from Meta ads in a specific country, owning landers, quiz and checkout. This is a hands-on role running the full experiment loop from hypothesis to learning, leading a product squad of one engineer and one designer. It is a full-time, fully remote position offering $150k-$300k/yr including equity.

Responsibilities

Own end-to-end website CVR from Meta ads in a specific country as DRI
Deeply understand the target customer in your specific country and why they convert
Generate macro and micro hypotheses from customer insights, session data and market research
Prioritize experiments ruthlessly and design them to avoid ambiguous results
Run a Product Squad of 1 engineer and 1 designer, shipping tests rapidly
Own landers, quiz and checkout for your specific country
Measure everything important and use learnings to inform future testing
Improve your own tooling without waiting for someone else

Requirements

4+ years running high-volume experiments for DTC ecommerce brands in high-pace environments
Funnel literacy: ad-to-landing-page handoff and interaction with CPL, CAC, quality score and LP experience
Hands-on ownership of end-to-end testing from ideation and setup to QA and readouts
Strong analytics skills, digging past top-line numbers into segments and behaviour
Comfort with design principles and wireframing to work closely with design
Sufficiently technical so that code does not bother you
Tool-agnostic across testing and analytics stacks such as Omniconvert, PostHog and Hex
Strong taste for consumer experience and ability to judge flows that feel dead or confusing

Conditions

Full-time fully remote role working mostly async
Timezone of your choice, with availability until midday Pacific Time most weekdays
Long days and regular weekend work, default workweek 50-60hrs/wk
Comprehensive medical insurance if appropriate
Budget for books, courses and coaching
Budget for gym and health apps
Free membership with a clinic offering GLP-1s
Free biweekly health coaching and work coaching
MacBook and work-from-home equipment provided as needed
Early stage equity as part of compensation

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