Marketing Automation Product Manager (H/F)

October 9, 2026

Remote

Senior

Paris

Indeed

Worth knowing

English is required

Description

Marketing Automation Product Manager in the Customer Engagement team at CHANEL Digital Europe, functional owner of the Imagino Marketing Automation platform for Europe and the Swiss Region. The role supports CRM activation across three divisions and approximately 25 local markets, translating CRM and client experience ambitions into scalable platform capabilities. Works at the intersection of CRM Campaign Management, Client Experience, Content, Advertising, Data, Tech and external partners, sharing a roadmap with Platform Tech.

Gender markers in the title: (H/F)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Hmale

Ffemale

Responsibilities

Act as the functional owner and primary business point of contact for the Imagino Marketing Automation platform across Digital Europe
Ensure platform capabilities and ways of working enable Campaign Managers to deliver scalable, client-relevant campaigns and journeys
Define and maintain functional standards for campaign and journey configuration, testing, documentation, naming conventions and reusable components
Maintain a clear view of business needs, platform capabilities, functional dependencies, risks and improvement opportunities
Define the Marketing Automation product vision and translate CRM and client experience ambitions into a 12–18-month capability roadmap
Own and maintain the product roadmap and backlog, ensuring alignment with CRM strategy and business priorities
Gather, challenge, assess and prioritise needs from Campaign Managers, Client Experience and Marketing teams
Lead prioritisation recommendations and navigate cross-division trade-offs, escalating major decisions when required
Translate business requirements into functional specifications, user stories, acceptance criteria and delivery briefs for Tech teams
Coordinate end-to-end delivery with Platform Tech: scoping, planning, testing, user acceptance testing, deployment and post-launch follow-up
Represent business needs, user feedback and platform priorities in discussions with Imagino and external partners
Define and promote quality standards for campaigns and client journeys in line with privacy, consent and preference-management requirements
Support Campaign Managers in the design and implementation of campaigns, segments, automations and personalised client journeys
Provide functional expertise on platform capabilities, client data, targeting logic, journey orchestration and campaign activation
Partner with Campaign Managers to address complex execution issues and identify opportunities for optimisation
Identify recurring operational issues and pain points across Marketing Automation processes, campaigns and journeys
Partner with Platform Tech on root-cause analysis, prioritisation and follow-up of corrective and preventive actions
Simplify processes, improve time-to-market and strengthen Campaign Manager autonomy through templates and documentation
Create alignment between business users and technical teams on priorities, requirements, constraints and delivery timelines
Communicate regularly on roadmap progress, delivery status, risks and dependencies
Deliver onboarding, training and ongoing functional guidance to Campaign Managers and relevant stakeholders
Build an engaged internal user community around the platform, encouraging knowledge sharing

Requirements

Bachelor's degree in Marketing, Digital, Business, Information Systems or a related field; Master's degree would be an advantage
Approximately 6 to 8 years of experience in Marketing Automation, CRM, digital product management or a related role
Hands-on experience with a Marketing Automation platform; experience with Imagino would be a strong advantage
Experience managing a roadmap and backlog, assessing competing needs and making prioritisation recommendations
The ability to influence senior stakeholders and build alignment without direct hierarchical authority
Experience working with IT and Data teams; exposure to Privacy or Legal topics would be appreciated
Experience in CRM campaign management, client journey orchestration, segmentation and multi-channel activation
Strong product vision, prioritisation and decision-making skills
Excellent written and verbal communication skills, with the ability to make complex topics clear to diverse audiences
Strong problem-solving skills, attention to detail and a continuous-improvement mindset
Professional fluency in English & French

Conditions

Opportunity to shape Marketing Automation capabilities across approximately 25 markets and three CHANEL divisions
Deepen expertise in CRM, client journey orchestration, personalisation and digital product management
Work with a wide range of business, data and technology stakeholders in an international matrix environment
Inclusive culture focused on personal growth and diverse teams

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