Marketing Lead

October 2, 2026

Hybrid

Lead

Madrid

Worth knowing

English is required

Description

A recruitment consultancy is hiring a Marketing Lead for a fast-growing Fintech/SaaS company specializing in B2B payment solutions. The role leads the Marketing function within the Revenue team, building a solid, measurable demand generation engine and qualified opportunities for the sales team. The position is highly hands-on and digital, with a strong focus on AI, automation and emerging AI-based search models.

Responsibilities

Define and execute the organic and paid acquisition strategy, working channels such as SEO, content, LinkedIn Ads and Google Ads
Manage campaign strategy, budget, experimentation and results analysis across the different acquisition channels
Lead the evolution of the website, working on new content, landings, messaging, conversion and positioning
Develop supporting materials for the sales team, such as presentations, one-pagers, case studies and other sales-facilitating content
Manage the company presence on social networks, mainly LinkedIn, from content strategy to publishing and results analysis
Lead PR initiatives, including press releases, media relations and content distribution
Coordinate and support the company presence at relevant industry events
Define and manage the newsletter strategy, including content, distribution and performance analysis
Incorporate AI transversally into Marketing strategy and operations, identifying new tools and use cases to improve productivity, scale content and automate processes
Develop GEO (Generative Engine Optimization) strategies to improve the company presence in ChatGPT, Gemini, Perplexity and other AI-based search and discovery environments
Stay constantly updated on new tools, trends and changes in digital acquisition, automation, generative AI and new growth channels
Experiment with new AI tools and workflows applied to content generation and optimization, research, SEO/GEO, analysis, personalization and Marketing automation
Analyze Marketing and CRM data to measure results, detect opportunities and connect Marketing actions with pipeline and revenue
Work closely with Sales and Product to turn technology products and complex payment concepts into clear, relevant, customer-oriented messages

Requirements

More than 5 years of experience in B2B Marketing, ideally in Fintech, Payments, SaaS or tech/API products
Solid hands-on experience in SEO, content strategy, Paid Media, demand generation and website optimization
Digital, up-to-date profile with constant curiosity for new tools, channels and ways of doing Marketing
Advanced experience using generative AI in the day-to-day of Marketing, beyond basic content generation
Ability to design and use AI-supported workflows and automations for faster, more efficient and scalable work
Knowledge of how SEO and demand generation are evolving with the emergence of new AI-based search engines
Hands-on with tools such as GA4, Search Console, HubSpot, Semrush, Mailchimp and WordPress, plus AI tools like ChatGPT, Claude or other emerging solutions
Experimentation mindset: interest in testing new tools, measuring results and quickly adopting those that can generate impact
Ability to analyze metrics and connect Marketing initiatives with demand generation, pipeline and business
Excellent written communication skills in Spanish and English, especially for simplifying complex technology products
Autonomous, analytical, proactive and highly hands-on profile able to define priorities and run projects end to end

Conditions

Join a fast-growing Fintech SaaS with an innovative technology product in the payments sector
Position with a high level of autonomy and ownership as the Marketing reference person in the company
Opportunity to build and evolve the Marketing function, incorporating new tools, technologies and ways of working
Environment that highly values experimentation, innovation and practical use of Artificial Intelligence
Direct close work with the Sales and Product teams
Real ability to have direct impact on demand generation and business growth
Offices in Madrid
Hybrid model with 4 days on-site and 1 day of remote work per week

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