Marketing Manager

October 7, 2026

Remote

Head

London, United Kingdom

Indeed

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Description

Equans is hiring a Marketing Manager to join its London team on a permanent, full-time basis of 37.5 hours per week. The role sits within the UK and Ireland Marketing and External Communications function, supporting business growth through proactive, measurable campaign delivery. The post-holder works closely with the Head of Marketing, business development teams and divisional stakeholders across email, digital, content and event channels. Equans is a global energy services company and a Bouygues group company.

Responsibilities

Develop and deliver proactive marketing campaigns with the Head of Marketing supporting growth priorities across sectors, services, propositions and client groups
Translate business objectives into clear campaign briefs, audience plans, propositions, messages, channel plans and measurable activity
Manage growth marketing activity including longer-term audience development, targeted email, digital and in-person engagement, account-based and nurture campaigns
Work with business development and operational stakeholders to understand target markets, client challenges and commercial priorities
Develop a strong understanding of target audiences, buying groups, customer challenges and sector-specific drivers
Work with SMEs, BD teams and operational leads to shape clear narratives and campaign messages
Plan and manage integrated marketing campaigns across email, LinkedIn, website, landing pages, paid digital, content, events, roundtables, webinars and agency-supported activity
Coordinate campaign activity across external communications, brand, digital, creative design, events and content colleagues
Ensure event activity supports wider campaign objectives and business priorities
Measure event participation, engagement and outcomes and use insight to improve future activity

Requirements

Building effective working relationships with business development, commercial, operational, strategy and divisional stakeholders
Proven stakeholder management experience
Influence without relying on formal authority across a peer team and wider matrix organisation
Strong B2B marketing experience, ideally in a complex environment
Experience developing and delivering integrated marketing campaigns linked to business growth, client engagement, lead generation or pipeline development
Strong understanding of audience planning, proposition development, messaging, segmentation and campaign journeys
Experience working with BD or sales teams to support commercial priorities, opportunity development or account-based activity
Strong written communication skills turning complex information into clear audience-led marketing content
Good understanding of digital marketing channels including LinkedIn, website content, landing pages, paid social, email and campaign reporting
Practical understanding of how marketing supports growth including awareness, engagement, lead nurturing, meetings and pipeline influence
Experience managing multiple stakeholders, priorities and deadlines
Strong project management skills with the ability to move work from idea to delivery

Conditions

Permanent full-time contract of 37.5 hours per week
Competitive salary, bonus and benefits package
25 days annual leave plus public holidays
Life cover equivalent to 2x annual salary
Employee discount shopping schemes on major brands and retailers
Gym membership discounts
Cycle to work scheme
Holiday purchase scheme
2 corporate social responsibility days per year
Learning opportunities including professional qualifications and personalised training support
Employee referral rewards scheme
24/7 Employee Assistance Program and access to mental wellbeing app

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