Paid Social Ads Manager - F/H

September 26, 2026

Hybrid

Middle

Paris, France

Worth knowing

English is required

Description

A leading French sneaker retailer is hiring a Paid Social Ads Manager on a permanent contract at its Paris headquarters. Reporting to the Traffic Acquisition Manager within the E-commerce department, the role combines strategy and hands-on execution across Meta, TikTok, Snapchat and Pinterest Ads. The position also covers creative performance, tracking and product feeds, retargeting and SEA strategy in collaboration with agencies and internal creative teams.

Responsibilities

Manage the partner agency on Meta Ads, Snapchat Ads and Pinterest Ads
Challenge agency recommendations and drive a test & learn approach
Audit advertising accounts and propose optimizations
Analyze performance including creative performance and formulate recommendations
Track budgets and profitability objectives
Manage TikTok Ads campaigns directly: creation, optimization and reporting
Supervise the production of creative assets
Produce performance-oriented creative briefs
Use varied formats: UGC, creators, branding and promotional
Monitor trends and best practices per platform
Challenge internal and external creative teams
Manage and optimize product feeds
Participate in tracking deployment (UTM, pixels, CAPI) with technical teams
Manage retargeting campaigns (Criteo) and audiences
Animate and challenge partners such as affiliation and comparison sites
Track acquisition KPIs by country and by channel
Identify growth opportunities and produce reporting to teams and management
Recommend concrete action plans on ROI, conversion and volume
Contribute to the media budget and forecasting
Support an apprentice on the Paid Media scope
Contribute to the SEA strategy, notably YouTube and DemandGen
Act as a Paid expert on co-branding projects

Requirements

Diploma from higher education in digital marketing, e-commerce or business
3 to 5 years of experience in Social Ads with management of significant e-commerce budgets
Expertise developed in an agency or with an advertiser that internalized its Paid Media campaigns
Mastery of Meta Ads, TikTok Ads, Snapchat Ads and Pinterest Ads with a performance and ROI focus
Strong data culture with analysis of results to activate concrete growth levers
Good vision of other Paid levers (SEA, affiliation) and their complementarity in a global acquisition strategy
Combination of creative sense and business rigor, understanding the impact of content on performance
Comfortable working in an international environment and working in English

Conditions

Permanent contract (CDI) starting as soon as possible at the Paris headquarters
Two days of remote work per week after validation of the probation period
Position at the Paris headquarters in the 11th arrondissement
Employee card giving -25% discount from one month of seniority
Swile meal voucher card from three months of seniority
120 euros gift card for a pair of sneakers given on the onboarding day
Role within the E-commerce department, reporting to the Traffic Acquisition Manager
Recruitment process: HR interview, Assessfirst personality test, interview with the Traffic Acquisition Manager, interview with the E-commerce Director

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