Performance Marketing Lead

October 13, 2026

Hybrid

Lead

Warsaw, Poland

Worth knowing

English is required
C1 level

Description

A B2B marketplace for solar and energy storage equipment across Europe is building its performance marketing function in-house. The Performance Marketing Lead owns paid acquisition across European markets, combining hands-on campaign execution with strategic ownership of budget, tracking and unit economics. Google Ads is the primary channel, supported by Meta Ads, with a direct impact on acquisition strategy and results.

Responsibilities

Own Google Ads across European markets: Search, Performance Max, Demand Gen and YouTube campaigns
Manage Meta Ads acquisition and retargeting campaigns for installers and distributors
Build brand awareness through paid media positioning the marketplace as the go-to European platform
Acquire customers on both sides of the marketplace: buyers and suppliers
Define meaningful conversion events and connect ad platforms with CRM and offline conversion data
Own budget allocation and unit economics: track CAC, LTV and payback periods
Own tracking and measurement: GTM, GA4, Meta Conversions API, server-side tracking, Consent Mode v2
Reconcile ad platform data with GA4, CRM and transaction data for reporting
Run structured experiments on audiences, creatives, messaging, landing pages and bidding strategies
Apply AI tools and MCP servers to analyse data, automate reporting and streamline campaigns

Requirements

5+ years of performance marketing experience
At least 3 years of hands-on Google Ads experience building and managing multi-country accounts
Track record of profitable growth keeping CAC and payback within target
Business-first mindset: understanding of LTV, contribution margin and payback modeling
Hands-on tracking expertise configuring GTM, GA4, tags, events and conversion tracking
Strong Meta Ads expertise including Meta Conversions API and conversion measurement
Experience connecting advertising platforms to CRM systems and using offline conversion data
Confidence working with data: funnels, cohorts and A/B tests, SQL is a plus
AI-first approach to work, MCP server experience is a strong plus
Strong English communication skills (C1 or above)
German, Dutch or French is an advantage
Brand-side experience preferred, agency background welcome with focus on client profitability

Conditions

Hybrid work: one day per week in Warsaw city-centre office, rest of the week remote
10 paid workation days per year
Private medical care through Lux Med
International team working across European markets
Room to build in-house performance marketing capabilities and shape strategy
Growing solar and energy storage market backed by an established industry parent company
Room to grow as the business and marketing function develop

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