Performance Marketing Manager

October 5, 2026

Hybrid

Middle

London, Bristol, Edinburgh, Sheffield

Indeed

Worth knowing

Mandatory office attendance
English is required
Adult-content project

Description

Performance Marketing Manager role within the Group Marketing division of a UK book publishing group. You will lead the planning and execution of digital advertising campaigns that drive book sales and consumer engagement, with a strong focus on paid social. The role delivers data-led, high-impact campaigns and identifies new opportunities while fostering best practices across the Group.

Responsibilities

Develop and execute data-led, direct response campaigns across paid social, digital, and other media channels
Optimise campaign performance using audience targeting, A/B testing, and ROAS analysis to drive sales
Track and report on key advertising metrics, providing actionable insight and recommendations to divisional teams
Work collaboratively with divisional marketing, sales, commercial and consumer insight teams to deliver best-in-class advertising strategies across the Group
Stay ahead of trends in digital marketing, testing new tools and platforms to improve efficiency and effectiveness
Lead the planning and execution of digital advertising campaigns that drive book sales and consumer engagement
Identify new opportunities, leverage audience insights, and foster best practices across the Group

Requirements

Proven experience managing paid social campaigns (Meta, TikTok, LinkedIn) with a focus on ROAS and a test and learn approach
Strong analytical skills, with the ability to interpret data to inform marketing strategies
A track record of delivering audience-targeted campaigns that drive measurable results
Exceptional organisational skills, with the ability to manage multiple campaigns simultaneously
Strong communication and presentation skills
Professional Meta advertising qualifications

Conditions

Full Time Permanent contact type
Blend of in-office (3 days) and homeworking (2 days) per week at London, Sheffield, Edinburgh or Bristol office
28 annual leave days per year, increasing to 29 days after 2 years and 30 days after 5 years, plus bank holidays
Private medical insurance and dental insurance
Generous pension schemes
Rent deposit loans and season ticket loans
Summer hours, finishing at 1pm on Fridays during summer months
Up to 70% off book purchases and retail discounts through rewards
Wide-ranging training library and development programmes including mentoring
Cycle to Work scheme and eye care vouchers
2 community days per year

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