Ppc Specialist

October 8, 2026

Remote

Middle

Barcelona, Spain, Dubai

Worth knowing

Time-zone restriction applies
English is required

Description

Puffy — a nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales — is hiring a PPC Specialist to own the day-to-day execution of Google Ads across brand and non-brand Search, Performance Max and Shopping, with Meta campaigns in the mix. The role reports directly to the Senior Manager, PPC and exists to turn account data on a large, mature account into approved and implemented improvements, building the campaign structures, optimization routines and documented workflows. The position is fully remote (global) with an optional Dubai office, and offers a total annual package of up to USD $106,250 plus benefits.

Responsibilities

Build and launch Google Ads campaign structures from scratch across brand and non-brand Search, Performance Max and Shopping
Run the full daily optimization loop, including keyword research, search-term review, negative keywords and campaign quality checks
Bring bidding adjustments and pause, hold or scale actions forward to the Senior Manager, PPC for approval
Tighten product segmentation and feed quality with Google Merchant Center
Test search ad copy and coordinate landing-page A/B tests with CRO and Development
Build and optimize Meta campaigns as assigned
Document repeatable AI-assisted workflows validated against account data
Report directly to the Senior Manager, PPC with no layers in between

Requirements

At least 3 years of hands-on experience building, managing and optimizing Google Ads campaigns
At least 2 years of hands-on experience building, managing and optimizing Meta Ads campaigns
Practical experience building and optimizing Search and Performance Max campaigns with a working understanding of Shopping and product-led campaign structures
Demonstrated experience personally designing and building Google Ads campaign structures from scratch, with clear explanations of the setup decisions and subsequent performance
Experience personally executing and managing campaigns with a spend of USD $500,000 per month
Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies and budget pacing
Strong analytical skills using Google Ads, Google Analytics and Excel or Google Sheets to interpret campaign data and develop recommendations
Understanding of CRO and A/B testing principles, including how ad messaging and landing-page experience influence campaign performance
Practical experience using AI tools for research, analysis or campaign execution, with the judgment to validate outputs
Strong attention to detail, organization and communication skills for managing the daily campaign workflow and seeking approvals in a remote team
DTC e-commerce experience, particularly in high-consideration categories such as mattresses, furniture, home goods or comparable high-AOV products
Experience running Google Ads campaigns targeting the US market
Hands-on experience with Google Merchant Center, product-feed optimization and resolving product or feed-related issues
Experience implementing or troubleshooting conversion tracking using GA4 and Google Tag Manager
Experience using Google Ads Editor, Google Ads Scripts, APIs or other automation tools to improve campaign management and reporting
Current Google Ads certification

Conditions

Remote, work from anywhere in the world with meaningful time-zone overlap
Option to work from the Dubai headquarters with full relocation, visa support and 0% income tax
Total annual package up to USD $106,250 plus comprehensive benefits
Base salary plus monthly performance bonus of up to 25% of base
Annual salary review every January
Comprehensive medical, dental and vision insurance based on country of hire
Generous paid time off plus public holidays
AI-first organization with access to an AI-native tool stack
Remote First: work from a home office
Learning and development opportunities
International team collaboration across 16+ nationalities
Eligibility for the Leaders Club recognition program and monthly 'We Are' Champion recognition

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