Product Marketing Manager

October 13, 2026

Remote

Senior

Worth knowing

Crypto or web3 project

Description

Trust Wallet is hiring a Product Marketing Manager for a fully remote, global position. This is a high-impact generalist role at the intersection of brand, growth, product marketing and community. The position combines long-horizon strategy with hands-on campaign execution across Web3-native and performance channels.

Responsibilities

Develop and own integrated marketing strategies across acquisition, retention and brand aligned to product launches and market cycles
Lead end-to-end campaign execution across Web3-native channels and performance channels
Define positioning and messaging for new product features and market segments in partnership with Product and BD
Set, track and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth and share of voice
Own budget allocation across channels with a relentless focus on efficiency and ROI
Drive community engagement strategies across Discord, Telegram and X building loyal user cohorts
Identify and activate KOL and influencer partnerships that are credible within the Web3 ecosystem
Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
Work closely with Product to shape go-to-market plans for new features, chain integrations and partner launches
Partner with internal teams to produce high-quality creative that resonates with crypto natives and mainstream users

Requirements

3-5 years of marketing experience with at least 1 year in a crypto, DeFi or Web3 company
Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
Prior experience in a generalist or full-stack marketing role across brand, growth, content and product marketing
Genuinely degen and active on-chain with a wallet history and ecosystem network to prove it
Dune and Nansen are daily tabs, proficient in Amplitude and mobile attribution tools AppsFlyer, Adjust or Branch
Treats every initiative as a testable experiment and hunts for signal, quick wins and strategic bets in the numbers
Able to move between a scrappy activation and a long-horizon strategic initiative without dropping quality
Bonus: marketed a self-custody wallet or non-custodial product
Bonus: familiarity with Trust Wallet ecosystem including multi-chain, Web3 Browser and Staking
Bonus: prior work at a top-tier exchange such as Binance, Coinbase, Kraken or a DeFi protocol
Bonus: experience running global marketing campaigns

Conditions

Global and fully remote role with flexible working hours
Right to work required for the country you are based in
Excellent learning and career development opportunities
Flat organizational structure with international teams
Competitive salary and benefits

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