Senior Digital PR Manager (m/w/d) at Peak Ace AG | hitIT
Senior Digital PR Manager (m/w/d)
October 2, 2026
Hybrid
Senior
Berlin
May rule you out
Another language required
German · C2 level
Worth knowing
English is required
Description
Senior Digital PR Manager needed for a Berlin-based digital marketing agency serving international clients. The role owns Digital PR campaigns end to end: strategy advice, campaign ideas and outreach, interdisciplinary team coordination, reporting and client presentations, plus mentoring of junior colleagues. Candidates bring five years of Digital PR or SEO-focused Content Marketing experience, hands-on analytics tooling and excellent German with fluent English. The work model is flexible between the Berlin office and any location in Germany.
Gender markers in the title: (m/w/d)
In accordance with European anti-discrimination legislation, this job is open to all candidates
Mmale
Wfemale
Ddiverse
Responsibilities
Advising international clients on Digital PR strategies
Planning and steering Digital PR campaigns independently from kick-off through execution to completion
Developing campaign ideas, suitable content and targeted outreach strategies
Coordinating interdisciplinary teams across Content Marketing, Digital PR, Design and Development and ensuring quality of results
Supporting pitches as well as capacity and budget planning
Analysing campaign performance, creating reports and deriving concrete optimisations
Presenting results confidently to clients and mentoring younger colleagues
Requirements
Five years of hands-on experience in Digital PR and/or Content Marketing with an SEO focus
Independently planned, executed and evaluated Digital PR campaigns and coordinated project teams, ideally in an agency environment
Solid knowledge of data-driven campaigns and natural link building
Good Excel skills and confident use of AI tools such as ChatGPT and Perplexity
Confident with Google Analytics, Google Search Console, Sistrix, SEMrush, Ahrefs and Majestic, plus common office programs
Sensible use of AI tools like ChatGPT or Perplexity and ideally familiarity with project management tools like Notion or Trello
Strong data analysis, defining suitable KPIs together with clients and assessing results from first contact to business impact
Early identification of new trends in Digital PR and Content Marketing with continuous knowledge development
Excellent German at C2 or native level and fluency in English
Conditions
Flexible work model in the Berlin office or at your chosen location in Germany
Up to six weeks per year working remotely from abroad
Free office lunch three times a week with vegetarian and vegan options
Individual development plan shaped together with regular feedback meetings
Internal and external training opportunities through the company academy
Flexible working hours, part-time options and 28 vacation days plus Christmas Eve and New Year
International clients from various industries and innovative cross-industry campaigns
Corporate benefits portal with discounts at numerous shops and providers
Additional 20% employer contribution to your company pension savings
First-class technical equipment in the Berlin office