Senior E-Commerce Performance Marketing Manager (w/m/d)

Senior E-Commerce Performance Marketing Manager role planning, implementing and optimizing cross-channel performance campaigns for national and international D2C focus markets. The position owns budget planning, steering and optimization across Meta, Microsoft, Search, Display, LinkedIn and Affiliate channels. It develops market-specific strategies with internal sales, content, design and CRM teams as well as external agencies, while building the international affiliate network and SEO strategy. The role also drives KPI-based analysis and shapes processes and structures within the D2C marketing team to secure international growth.