Senior Product Manager

October 14, 2026

Remote

Senior

Serbia

Worth knowing

English is required
Background check required

Description

Acronis is hiring a Senior Product Manager for the Partner Program & Growth team to lead partner marketing capabilities within the Acronis Partner Portal and unified partner console. The role owns product strategy and roadmap for digital tools that help partners plan, create, launch and optimize marketing activities. The work spans AI-powered campaign recommendations, multichannel automation, the Partner Content Hub and gamified partner engagement, in close collaboration with Marketing, Channel, Sales, Engineering, Data and Operations teams.

Responsibilities

Define and own the product vision, strategy, and roadmap for Partner Marketing capabilities
Own and continuously optimize the end-to-end partner marketing journey from discovery to optimization
Build AI-powered marketing experiences recommending campaigns, audiences, channels and next-best actions
Develop intelligent campaign creation and recommendation capabilities with AI-assisted planning
Drive the evolution of multichannel marketing automation across email, social media and landing pages
Own the evolution of the Partner Content Hub with intelligent search and recommendations
Build scalable self-service tools for creating and executing marketing activities
Develop partner engagement and gamification capabilities with challenges, incentives and achievements
Identify opportunities to automate manual marketing workflows through AI and orchestration
Partner with Channel Marketing to translate workflows and pain points into product capabilities
Lead cross-functional teams through the full product lifecycle from discovery to launch
Define and track product KPIs including adoption, engagement, conversion and manual effort reduction
Continuously evaluate emerging AI, marketing automation and personalization technologies

Requirements

5+ years of product management experience, preferably with B2B marketing technology or partner ecosystems
Strong understanding of B2B marketing journeys including campaign planning, audience segmentation and demand generation
Experience with marketing automation and multichannel campaign capabilities across email, social media and landing pages
Proven experience owning complex digital products from strategy and discovery through launch and adoption
Strong understanding of AI-enabled marketing experiences including generative AI, recommendation systems and personalization
Experience designing data-driven and automated workflows that simplify complex marketing processes
Ability to translate complex marketing and business requirements into scalable product experiences
Strong analytical mindset with ability to define product KPIs and evaluate business impact
Proven ability to influence and align stakeholders across Marketing, Sales, Product, Engineering and Data
Ability to operate with a high degree of ownership and ambiguity across organizational boundaries
Excellent written and verbal communication skills in English
Nice to have: experience with Through-Channel Marketing Automation and Partner Relationship Management platforms
Nice to have: experience with campaign management, content management or digital asset management platforms
Nice to have: experience building AI-powered marketing, recommendation or content-generation capabilities
Nice to have: understanding of MSP, reseller, distributor or broader B2B technology partner ecosystems

Conditions

Interviews are expected to be completed without AI tools, automated prompts or third-party assistance
All employment offers are contingent upon successful completion of criminal, education and identity background checks
High-growth, fast-paced global environment with over 1800 employees in 50+ countries

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