Social Media Assistant

October 13, 2026

Office

Junior

London

Indeed

May rule you out

Office-only work

Description

Office Shoes is hiring a Social Media Assistant to support the day-to-day delivery of the OFFICE and OFFSPRING social media presence across Instagram, TikTok, Facebook, Pinterest and X. This is a hands-on role suited to someone with a genuine passion for fashion, footwear and social trends, who is confident creating content and wants to build a career in social media marketing within retail.

Responsibilities

Support the planning, filming and editing of short-form video content (Reels, TikToks, Stories) showcasing new product, trends and in-store activity
Assist with organising and shooting content, including product, lifestyle and behind-the-scenes shoots
Write engaging, on-brand captions and copy for organic social posts
Help maintain a content calendar across all channels, ensuring posts are scheduled in line with trade priorities and campaign launches
Source and edit imagery/video using tools such as Canva, CapCut or Adobe Creative Suite
Monitor and respond to comments, messages and mentions across social channels in a timely, on-brand manner
Flag customer service issues raised via social to the relevant team and follow up to ensure resolution
Build relationships with followers and engage with relevant brand, customer and community content
Escalate any negative sentiment, PR-sensitive comments or safeguarding concerns to the Social Media Manager promptly
Keep across social media trends, platform updates and competitor activity, feeding ideas back to the team
Identify trending sounds, formats and hashtags relevant to the audience
Support influencer and creator outreach, including gifting, product sends and tracking content delivered
Support the Social Media Manager in pulling together weekly and monthly performance reports across channels
Track key metrics including engagement, follower growth, reach and click-throughs to site
Help identify top-performing content and share learnings with the wider marketing team
Work closely with the Buying, Design and Ecommerce teams to align social content with product launches and promotions
Support in-store teams with social content requests, including store openings and events
Liaise with the wider Digital Marketing team to ensure organic and paid social activity are aligned

Requirements

Some experience creating content for social media, either professionally, through a placement, or via a strong personal/freelance portfolio
Confident and comfortable appearing on camera, or directing others to do so
Strong understanding of Instagram, TikTok and other key social platforms, including current features and best practice
Basic video editing skills (e.g. CapCut, Adobe Premiere Rush, InShot) and design skills (e.g. Canva)
Excellent written communication skills with a good eye for tone of voice and brand consistency
Highly organised, with the ability to manage multiple content pieces and deadlines at once
A genuine interest in fashion, footwear and pop culture/social trends
Experience with scheduling tools (e.g. Sprout Social, Later, Meta Business Suite) is desirable but not essential

Conditions

Hands-on role within the retail marketing team
Appearing on camera or directing others to do so
Store openings and events support for in-store teams
Scheduling tools experience is desirable but not essential

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