Director, Demand & Audience Marketing

20 октября 2026 г.

Гибрид

Head

London

Indeed

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2 дня в неделю

Описание

Sage, a global academic publisher of books, journals and library resources, is hiring a Director, Demand & Audience Marketing to join its Global Marketing Leadership Team. The role owns the global Demand & Audience strategy, omnichannel demand generation, lifecycle marketing and audience development across a complex multi-stakeholder environment. The Director leads a distributed team and partners with portfolio marketing, sales, data, technology and regional commercial teams to deliver measurable commercial outcomes.

Обязанности

Develop and deliver a global Demand & Audience strategy aligned with business priorities, audience needs, market opportunities and growth objectives
Lead coordinated omnichannel demand generation campaigns to increase engagement, acquisition, retention, advocacy and conversion across audience groups
Build audience-first marketing journeys by driving segmentation, personalisation, lifecycle marketing and nurture strategies
Partner with Portfolio Marketing and commercial collaborators to translate strategic priorities into scalable measurable campaign plans and go-to-market activities
Optimise performance of marketing channels including web, email, social media, paid media, SEO/AEO, automation and content activation using data and audience insight
Strengthen research and learning communities by building engagement, advocacy and long-term relationships with authors, editors, reviewers, faculty, librarians, societies and institutional partners
Establish effective ways of working across global teams, agencies and delivery partners enabling consistent execution and greater speed to market
Lead, mentor and develop a high-performing distributed team fostering inclusion, innovation, accountability and responsible experimentation with new technologies and AI

Требования

Strategic marketing leader with experience leading global teams through direct and matrix management structures
Track record of developing and scaling demand generation, audience growth, lifecycle marketing or digital marketing strategies in complex multi-stakeholder environments
Skilled in customer-centred marketing programmes using segmentation, targeting, personalisation and journey orchestration
Experienced marketer delivering integrated campaigns across email, web, social media, paid media, content marketing, automation and partner networks
Commercially minded with ability to connect marketing activity to revenue growth, pipeline development, submissions, product adoption, engagement and retention
Confident using data, analytics, customer insight and performance reporting to evaluate success, optimise investment and demonstrate return on marketing investment
Collaborative and influential relationship builder who can align priorities and create strong partnerships across global teams
Passionate about developing people and building inclusive, high-performing environments

Условия

Hybrid working up to 2 days per week in office with a home working allowance
25 days annual leave plus bank holidays with 2 additional floating personal days
Life assurance, income protection and travel insurance
Private medical cover and access to the company doctor
Tuition scheme and support for pursuing professional qualifications
Healthy lifestyle reimbursement and anniversary trips
Company loans including season ticket loan, rental deposit loan and cycle loan

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