Omnichannel Marketing Activation Manager

October 1, 2026

Office

Lead

Grenoble, Winnersh, Warsaw, Poland

May rule you out

Citizenship requirement applies
Office-only work

Worth knowing

English is required

Description

One of the largest global medical technology companies is hiring an Omnichannel Marketing Activation Manager for its European Marketing Communications Center of Excellence. The role partners with Business Unit Marketing and MarCom teams across Europe to plan, design, execute, monitor and optimize omnichannel campaigns end to end. It acts as a strategic connector between marketing, MarCom and campaign delivery teams, covering user journey design, media investment tracking and KPI-driven performance management. The work is data-driven, with focus on measurable business impact across countries and seniority levels.

Responsibilities

Work in strong partnership with BU Marketing and MarCom teams to review planning steps and orchestrate end-to-end execution of design, build and launch activities of omnichannel campaigns
Deliver monitoring, measurement and continuous improvement activities related to omnichannel campaigns with the goal of measurable business impact
Review briefs by assessing objective clarity, audience and segmentation, desired behavior change, timing, budget and impact measurement indicators, and identify opportunities to strengthen campaign goals
Lead development of media and channel strategies based on customer preferences, audience behavior, journey stage, campaign goals and historical indicators, defining the role of each channel, audience and touchpoint including sequencing, nurture flows, cross-channel integration and qualification criteria
Oversee campaign execution status and inform stakeholders about potential challenges or opportunities, liaising with the MarCom CoE Delivery Center Team to confirm feasibility and activate delivery through the campaign operationalization manager
Maintain visibility of planned versus actual media investment and flag material variances, underspend, overspend or delivery risk
Report and have constant alignment with the Omnichannel Marketing Activation Senior Manager on overall progress of campaign plan and execution status
Lead communications on campaign readiness and launch towards key stakeholders
Establish the KPI and tracking framework at campaign, wave, channel and touchpoint levels with metrics agreed with the business owner
Lead regular cross-channel performance reviews and turn data into timely recommendations on audiences, content, channel mix, journey, media pacing and budget allocation
Lead optimization cycles to ensure campaign performs at expected level

Requirements

A degree in Digital Marketing, Marketing, Communications or a related field
5+ years of experience in digital marketing in an international, multicultural environment
Strong experience in 360° omnichannel campaign design and management with integrated media strategy
Assertive, pragmatic, proactive and collaborative leader who can work in cross functional teams, set direction, influence without authority, navigate ambiguity and create accountability across teams
Ability to translate business objectives into audience, journey, channel, KPI and measurement strategies
Strong hands-on experience using campaign data to optimize audiences, content, channel mix, media and budget allocation
Highly knowledgeable about campaign user journey creation and evolution
Focus on stakeholder engagement with ability to build relationships across different seniority levels
Ability to navigate core tools and platforms such as Marketo and CRM systems required to oversee campaign execution end-to-end
Good knowledge base of advanced analytical tools to be involved in campaign performance and analysis
Fluent in English

Conditions

Comprehensive Total Rewards program with competitive compensation, benefits, recognition and development opportunities
Culture that values face-to-face collaboration, learning and growth across diverse European teams

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