E-Commerce Brand Manager

October 6, 2026

Remote

Senior

Warsaw

Worth knowing

English is required

Description

An e-commerce brand manager role within the consumer products division, focused on rolling out the brand's digital activity and e-commerce strategy. The position owns media efficiency, the online consumer journey, SEO/SEM, CRM, branded site management and content across digital touchpoints. The manager also leads digital agencies, e-commerce projects and the digital media budget.

Responsibilities

Roll out the Brand's digital activity and ensure consistency across online campaigns, social media, brand websites, direct to consumer website, e-retail and content management
Be media efficiency leader
Place consumer insights at the heart of marketing to improve online consumer journey and path to purchase
Develop innovative content for online touchpoints: campaigns, social media, CRM, services and online retail
Manage the relationship with Digital agencies
Manage online consumer profile generation using e-retailer data, websites and Google Analytics
Own the Search (SEM/SEO) implementation
Create E-Commerce activation strategy for category and propose E-Commerce opportunities
Manage E-Commerce related digital projects
Be responsible for branded site management and provide content to client's site
Manage brand content in Opera, WiseBase and Salsify
Drive consumer CRM strategy and execution for campaign activity with partner agencies
Manage CRM database acquisition, lead generation and loyalty activation
Strategize Ratings and Reviews approach including e-retailers
Manage budget for digital media, ratings and reviews and database activation

Requirements

At least 5 years of experience as Digital Leader within agency, media house or inhouse
Great knowledge of digital landscape, trends, tools and network
Proven track record of digital and e-commerce transformation within companies
Practical experience in managing cooperation with media houses, agencies and stakeholders
Great leadership ability and natural ways of inspiring your environment
Analytic and detail-oriented professional
Fluent in English
Pro-active, entrepreneurial individual with a constant drive for results
Great communication skills with ease in establishing network

Conditions

Transformational trainings and learning opportunities for professional growth
Diverse and inclusive teams celebrating different perspectives
Open for candidates with disabilities

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