Employer Brand & Digital Communications Manager

21 октября 2026 г.

Гибрид

Senior

Manila, Philippines

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Обязательное посещение офиса
Английский обязателен
уровень C1

Описание

A technology-driven financial company building a banking and lending platform across Southeast Asia is hiring an Employer Brand & Digital Communications Manager. The role is to build the digital employer brand engine: targeted campaigns for Engineering, Data and Product talent segments, end-to-end digital funnels and platform-native presence on LinkedIn, Telegram, Instagram, TikTok and Reddit. The position is Manila-based with relocation required, hybrid-first, and requires C1 English plus hands-on AI-driven execution.

Обязанности

Turn the EVP into targeted campaigns for Engineering, Data and Product talent across local and global markets
Run campaigns on LinkedIn, Telegram, Instagram, TikTok, Reddit and other channels where target talent spends time
Build digital funnels end to end: audience segmentation, campaign mechanics, landing pages, lead capture, retargeting and conversion
Use AI and automation to run research, content and reporting faster and at larger scale
Turn strong employees into digital ambassadors and grow presence in communities where talent already engages
Work with Recruiting on candidate quality, objections and funnel drop-off to improve hiring conversion
Own the digital employer brand strategy and execution across priority markets and talent segments
Activate the EVP across every candidate-facing touchpoint
Run LinkedIn organic and paid: audience targeting, testing, optimisation and reporting
Build presence in relevant Telegram channels and professional groups
Build platform-native employer brand presence on Instagram (incl. Threads), TikTok, Reddit and niche communities
Identify employee ambassadors, shape content with them and help them build a credible external voice
Design talent-marketing funnels, campaign landing pages and candidate journeys from first interaction to recruiter handoff
Keep career-site and job-board presence fresh and converting
Manage online reputation and brand mentions across search, communities and review platforms
Own analytics that tie digital activity to qualified candidate outcomes, from reach through to hire

Требования

Strong experience in employer brand, talent or recruitment marketing, digital or growth marketing, or audience development
Ability to build positioning and campaigns for specific audience segments
Deep understanding of digital channels and their mechanics, especially LinkedIn organic and paid
Understanding of how audiences behave differently across platforms
Proven ability to build and optimise digital funnels and performance, not just run a content calendar
Ability to connect digital activity to candidate quality and hiring outcomes
Hands-on experience with UGC and employee advocacy
Creating or launching landing pages and lightweight journeys with no-code tools or a CMS
AI-native approach: daily use of AI tools, agents and automation for research, content, analytics and repetitive work
Owner and builder mindset: taking a direction from 0 to 1 and continuously tuning it
Data-driven decision making and ability to re-prioritise quickly
Hands-on executor who works independently and at speed
English C1

Условия

Relocation to Manila, Philippines is required for the role
Hybrid-first work environment with an office in Bonifacio Global City, Manila
Stock option plan with four-year vesting and a 25% cliff after the first year
Company-provided tools and equipment
Medical insurance support for the employee and family through co-funding or reimbursement
Access to an internal mental health support specialist
22 vacation days, Philippine public holidays and 15 sick days
105 days of paid maternity leave and up to 14 days of paid paternity leave for employees relocating to Manila
Relocation support including flights, two weeks of accommodation, visas, paperwork and logistics
Reimbursement of eligible pet relocation expenses
USD 2 500 per year for flights home
Family stipends of USD 1 000 per month for each child under two and USD 500 per month for children aged two to 18
Company-sponsored trips to Manila to meet and work with the team in person
Internal expert meetups, external conferences, speaking opportunities and industry publications
Regular team offsites, sports activities and team events

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Employer Brand & Digital Communications Manager

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