Growth Marketing Manager (m/w/d)

17 октября 2026 г.

Senior

Wildau, Germany

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Английский обязателен

Описание

hermaid is a digital health company focused on women's health, starting with menopause, aiming to set a new standard in care through consistent digitalization and innovation. The company is looking for an experienced User Acquisition Manager to drive growth with analytical thinking and a solid feel for channels, campaigns and numbers. The role covers both paid and organic growth levers for a consumer health app in a fast-growing scaleup environment.

Гендерные маркеры в названии (m/w/d)

В соответствии с европейским законодательством о недискриминации вакансия открыта для всех кандидатов

Mмужской пол

Wженский пол

Dнейтральный или иной гендер

Обязанности

Take responsibility for overall growth across both paid channels (Meta, Google Ads) and organic growth levers (SEO, organic ASO, content strategy, referral programs)
Develop and steer the user acquisition strategy across all relevant channels, from Paid Social and Paid Search to App Store Optimization and influencer/creator marketing
Build out and expand organic growth initiatives, e.g. SEO strategy for website and content, organic ASO keywords and store listing optimization, viral loops and referral mechanics
Plan, launch and optimize data-driven campaigns and initiatives across the entire funnel, from awareness to install and retention
Constantly monitor KPIs such as CAC, ROAS, LTV, organic traffic share, install-to-signup rate and retention and derive concrete optimization measures
Continuously analyze performance across paid and organic, create reporting and derive data-based recommendations for the team and management
Systematically test new channels, formats and audience approaches via A/B testing and scale what works across paid and organic
Work closely with Product & Analytics to think about growth holistically and optimize our presence
Keep track of budgets and ensure efficient use of funds across all channels

Требования

3–4 years of professional experience in User Acquisition, Performance Marketing or Growth Marketing, ideally in the app/mobile space and the health/wellbeing market
Previous experience working in a scaleup, knowing how to set priorities and scale growth in a fast-growing dynamic environment
Analytical and KPI-driven mindset, making decisions based on data rather than gut feeling
Practical experience with Paid Social (Meta Ads Manager, TikTok Ads), Google Ads and/or ASO tools
Ideally experience with organic growth levers such as SEO, content strategy or referral programs
Confident use of analytics and attribution tools such as Google Analytics, Adjust, AppsFlyer, Firebase or similar
Good grasp of numbers, trends and optimization potential with the ability to communicate them clearly
Structured and self-reliant way of working, keeping an overview across multiple simultaneous campaigns
True hands-on mentality, tackling operational topics yourself instead of only delegating
Experience independently building and shipping funnels from concept through tracking to ongoing optimization
Comfortable using modern AI tools such as Claude/Claude Code to test assumptions, build prototypes and validate hypotheses quickly
Very good German and English skills

Условия

Full-time position
Urban Sports Club membership
Opportunity to actively shape the company's development and build up an area
Steep learning curve in a motivated team and dynamic environment
Flat hierarchies
Flexible working hours and the possibility to do workations (international team)

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Growth Marketing Manager (m/w/d)

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