Global Digital Campaign Project Manager

October 12, 2026

Hybrid

Middle

Linda-a-Velha, Portugal

Indeed

Worth knowing

English is required

Description

Nestlé Nespresso is looking for a Global Digital Activation Campaign Project Manager to drive the global NABs digital marketing activation roadmap. The role enables markets to deliver sustainable omni-channel growth through CRM activation, personalization, consumer engagement, and digital marketing programs. This is a permanent full-time position at the Nestlé Nespresso HUB in Lisbon with a hybrid work mode.

Responsibilities

Design and deliver CRM campaigns integrating the NABs portfolio into the broader Nespresso CRM strategy
Develop CRM content and templates across email, push notifications, SMS, and other customer engagement channels
Collaborate with Digital Activation Programmes teams to integrate NABs messaging into lifecycle and trigger-based programs
Leverage customer data, segmentation, and personalization capabilities to maximize campaign relevance and engagement
Coordinate with internal and external creative partners to brief, test, and validate activation assets
Support the evolution of the OneSearch framework through insights, content, and digital activation deliverables
Provide markets with communication guidelines, audience segmentation insights, and personalization best practices
Ensure activations comply with brand standards, regulatory requirements, and global governance principles

Requirements

2+ years of experience in Digital Marketing and CRM
Experience working in complex matrix organizations and managing multiple stakeholders across markets and regions
Strong commercial acumen with experience driving business growth through eCommerce and digital channels
Excellent project management and communication skills
Knowledge of CRM activation, customer engagement, audience segmentation, and personalization strategies
Strong attention to detail and ability to manage tight deadlines
Comfortable working with cross-functional and cross-cultural teams
Entrepreneurial spirit, growth mindset, and proactive attitude
Fluent English communication skills

Conditions

Permanent position
Location: Lisbon
Full-time / Hybrid mode

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