Growth Marketing Specialist

September 30, 2026

Hybrid

Middle

Barcelona

Description

Growth marketing role at an evidence-based digital health startup focused on women's perimenopause and menopause care. The hire will drive growth through user acquisition and funnel optimization, making data-driven decisions to sustainably improve conversion, CAC, LTV and retention across multiple channels. The position spans performance marketing, analytics and experimentation across the entire funnel

Responsibilities

Execute and optimize initiatives at each funnel stage: acquisition, activation, conversion, retention and referral
Launch, measure and scale actions across paid media, SEO, content, CRM/emailing, partnerships and referral channels
Manage the acquisition budget and maximize return on investment
Optimize conversion of landing pages and registration or purchase processes
Explore and validate new acquisition channels
Implement tracking, attribution and dashboards, and analyze data to decide next steps
Implement and ensure quality of tracking and attribution (GA4, pixels, events, UTMs)
Monitor and report key metrics such as CAC, LTV, ROAS, conversion, retention and payback
Generate insights and recommendations based on data to support decision making
Design and run experiments and A/B tests throughout the entire funnel
Identify improvement opportunities in activation, retention and monetization with the Marketing & Communication team
Design and implement referral, recommendation and other growth loop initiatives
Validate new value propositions, messages and channels to accelerate growth

Requirements

More than 3 years of experience in a growth marketing position
Mastery of web analytics and attribution tools (GA4, Meta Ads Manager, Google Ads)
Experience optimizing conversion funnels and running hypothesis-based A/B tests
Ability to build dashboards and work with data (Looker Studio, GA4, advanced spreadsheets)
Ability to connect marketing metrics to business and growth objectives
Analytical mindset, results orientation and a culture of experimentation
Experience managing paid media is valued
Experience in B2C, subscription, health or femtech startups is valued
Knowledge of SEO/ASO and organic acquisition channels
Basic SQL skills or handling of data tools
Professional English level

Conditions

Opportunity to build a product from scratch as part of the initial team with a high level of ownership and direct impact
Backing of venture builders combining autonomy and innovation with access to resources, knowledge and network
Purpose-driven project focused on solving a real problem with social impact
Office in Barcelona
Hybrid model with two days of remote work per week

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