Head Of Funnel Conversion (Cro)

October 12, 2026

Remote

Head

Berlin, Germany

Indeed

Worth knowing

Includes weekend work

Description

The company is building a full-stack AI doctor at $450M ARR, serving over 200k patients per month across its pharmacy brands. As Head of Funnel Conversion you own end-to-end website conversion from Meta ads across all countries and manage country-specific Product Squads of one Lead, one Engineer and one Designer each. This is a hands-on management role reporting directly to the CEO, combining individual contribution, team leadership and strategy.

Responsibilities

Own end-to-end website conversion rate from Meta ads across all countries as DRI
Manage the Funnel Conversion team of country-specific Product Squads with one Lead, Engineer and Designer each
Guide Leads to understand the target customer in their country and design macro tests
Hold Leads accountable for the whole idea-hypothesis-test-result-learning process
Hold Leads responsible for each country's landers, quiz and checkout
Create the environment for Leads to ship tests rapidly and always at high quality
Measure everything important and use learnings to inform future testing
Work with Leads to improve their tooling

Requirements

5+ years leading a high volume of experiments for DTC ecommerce brands in high-transaction-volume environments
Hands-on ownership of end-to-end testing from ideation and setup to QA and readouts
Understanding of the ad-to-landing-page handoff and paid efficiency metrics such as CPL, CAC and quality score
Comfort with analytics, digging into segments and behaviour beyond top-line numbers
Comfort with design principles and wireframing to work closely with design
Sufficiently technical that code does not bother you and ideas can become pixels
Experience personally running tests rather than only managing an agency or a team
Strong systems thinking, autonomy and ability to handle multiple projects concurrently

Conditions

Full-time, fully remote role working mostly async in the timezone of your choice
Availability required until midday Pacific Time on most weekdays
Default workweek of 50–60 hours with long days and regular weekend work
Comprehensive medical insurance if appropriate
Budget for personal development including books, courses and coaching
Budget for personal wellness including gym and health apps
Free membership with a clinic offering GLP-1s
Free biweekly health coaching and free biweekly work coaching
MacBook and work-from-home equipment provided as needed

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